Meta is actively deploying in the field of AI and plans to integrate an AI-generated character system on its social platform, which will bring about huge changes in the social media experience. This plan involves the creation of millions of AI characters with complete profiles and content creation capabilities, which will be as active on the platform as real user accounts. Meta has listed the development of AI technology as a core strategy for the next two years and has invested a lot of resources in this regard, aiming to develop more advanced AI tools, such as text-to-video generation tools, to improve user experience and content creation efficiency.
Social media giant Meta is brewing a big change. According to the Financial Times, Meta Vice President of Product Connor Hayes revealed that the company is actively developing an AI-generated character system, and these virtual characters will play an important role on social platforms such as Facebook in the future.
Since launching its AI character creation tool in July last year, Meta has successfully incubated hundreds of thousands of AI characters. Although these virtual characters are currently private, they will gradually move to the forefront of social platforms in the future. According to Hayes' description, these AI characters will have complete personal profiles, including personalized avatars, and have content creation and sharing functions. Their presence will be no less than that of real user accounts.
In order to promote this technology layout, Meta will list the development of AI technology as one of its core strategies in the next two years. Currently, users can already use Meta AI to edit pictures or create AI assistants. The company also plans to launch a text-to-video generation tool to help creators produce AI video content.
However, this ambitious plan has also raised concerns in the industry. Becky Owen, chief marketing officer of Billion Dollar Boy, pointed out that the lack of real life experience and emotional resonance of AI characters may affect the quality of content on the platform. At the same time, experts also warned that in the absence of effective supervision, AI accounts may intensify the spread of false information.
In this regard, Meta has taken preliminary preventive measures and requires that all AI-generated content must be marked with an "AI information" label. A Meta spokesperson told "Fox Business" that the AI studio will allow users to create and interact with AI characters based on personal interests. These virtual characters can be used in multiple scenarios such as practical and entertainment.
Despite Meta's unprecedented investment in AI, CEO Mark Zuckerberg admitted that it may take years for the technology's actual benefits to be felt. He emphasized that although building top AI technology is a huge project, in the long run, this investment will eventually bring considerable returns to the company and investors.
Meta’s AI role plan is full of challenges and opportunities, and its ultimate success or failure will depend on the maturity of the technology, the effectiveness of supervision, and users’ acceptance of AI roles. The long-term return on this investment remains to be seen, but there is no doubt that Meta is leading social media into a new era of AI.