The rapid development of generative AI technology has profoundly changed the pattern of information dissemination, posing unprecedented challenges to content publishers. This article will analyze the dilemmas publishers face in the AI era and explore possible response strategies. The content will focus on the reasons for the decline in traffic, the drawbacks of dependence on technology platforms, and how publishers can leverage AI technology and first-party data to achieve sustainable development.
The rise of generative AI technology has exacerbated the difficulties faced by publishers, causing website traffic to continue to decline. Publishers need to break away from dependence on search and social platforms and attract loyal audiences by generating valuable content. The monopoly of technology platforms has further reduced publishers’ traffic, and publishers should consider using self-generated AI tools and first-party data to address the challenge.
Facing the challenges and opportunities brought by AI, publishers need to actively adapt. Only by adjusting content strategies and effectively using technology can they remain competitive in the new media environment and achieve sustainable development. Actively exploring the application of their own AI tools and the development and utilization of first-party data is the key for publishers to cope with challenges and rebuild their competitive advantages.