Japan's Kirin Holdings cleverly uses generative AI technology to improve the efficiency of the development of its "Kirin Hyoketsu" series of ready-to-drink beverages. By analyzing the results of consumer interviews, AI helps it quickly gain insight into market needs, shorten the product development cycle, and provide valuable insights for new product design. This move fully demonstrates the application potential of AI technology in the fast-moving consumer goods industry and provides new ideas for product innovation. This technology will undergo strict manual testing before application to ensure that product quality meets standards, which reflects the company's emphasis on product quality.
The article focuses on how Kirin Holdings uses generative AI technology to optimize its product development process and analyzes consumer data through AI to speed up the development of new products and improve product quality. This move not only improves efficiency, but also provides reference for other companies, demonstrating the huge potential of AI in business applications.
By combining AI technology with consumer research, Kirin has successfully shortened the product development cycle and improved product development efficiency. This heralds the vigorous development of AI technology in the FMCG industry, and it is worth looking forward to the emergence of more innovative results in the future.