Recently, the combination of AI painting and brand marketing has attracted widespread attention. Lucas's AI Exploration House Challenge, with the theme of "McDonald's 10,000 Years Ago", used ChatGPT to create interesting paintings and displayed images of McDonald's in different eras through videos, which successfully attracted many netizens. This case fully reflects the important role of user-generated content (UGC) in brand creativity, and also heralds the infinite possibilities of AI technology in the field of brand marketing. Coca-Cola’s AI competition this year also confirms this. It promotes new ways of brand interaction and builds a new bridge between brands and consumers.
An AI explorer named Lucas challenged interesting drawings and used ChatGPT to depict McDonald's 10,000 years ago. The video showed images of McDonald's stores from different eras, which attracted the attention of netizens. UGC is emerging in brand creativity, and this year's Coca-Cola AI competition also promotes new brand interactions. Interesting challenges highlight the potential of UGC in brand creativity, allowing consumers to participate in brand creation through AI tools.
Through the case of Lucas and Coca-Cola’s AI competition, we can see that the combination of AI technology and UGC brings new vitality and creativity to brand marketing, and also provides consumers with more ways to participate in brand interaction. In the future, AI technology will play a greater role in the field of brand marketing and create more value for brands and consumers.