Alimama has launched a commercial-grade Tusheng Video AI Native application - Taobao Star Tusheng Video. This application is based on the self-developed Taobao Star video generation large model and has been opened to Taobao and Tmall merchants. It integrates massive e-commerce data, design language and marketing experience, aiming to intelligently upgrade the e-commerce AI content creation process and provide merchants with efficient and convenient video production tools. Users only need to upload pictures and simple text descriptions to generate high-quality 5-second videos, achieving movie-level light and shadow effects, significantly reducing production costs and improving operational efficiency. The application also has many advantages such as automatically identifying the best way to display products and understanding multi-language instructions.
The operation of Taobao Xingchen Tusheng Video is very simple. Users only need to enter a static picture and a short prompt description, and the application can directly generate a high-quality 5-second video based on the understanding of the picture. The generated video can reach Movie-level light and shadow effects.
This tool shows unique advantages in the video generation process, such as automatically identifying and applying the most suitable display methods for various products, deeply understanding images and user multi-language instructions, strictly following physical laws and action specifications, and keeping the picture clear, complete, and No jitter or deformation etc.
Alimama's technical team has completed the development from 0 to 1, including the data flywheel for generation tasks, self-developed 3D VAE and self-developed large-scale Taobao Star video generation model. Among them, the Tbstar-I2V large model has been successfully used in Taobao Star·Tusheng Video tool.
In addition, Alimama's technical team has also developed a series of "AI Intelligent Creation Family Buckets" that can intelligently generate texts, pictures, videos, etc., which are integrated into Wanxiang Creation products and can help merchants generate image materials in batches in 30 seconds, with zero cost adaptation Virtual models and intelligent video creativity can complete live broadcast editing, template editing, multi-video mixing, motion effect generation, etc., coupled with the launch of Tusheng Video AI tool, it will significantly reduce merchants’ production costs and help merchants better and more intelligently business.
Experience address: https://agi.taobao.com/
All in all, the launch of Taobao Xingchen Tusheng Video marks a new stage in e-commerce AI content creation. It provides merchants with a more convenient and efficient video production solution, and also establishes Alimama’s position in the field of AI technology application. set a new benchmark. Merchants can access the link to experience the convenience of this tool.