Perplexity has released the enterprise-level AI search API service Sonar, aiming to provide enterprises and developers with powerful generative AI search capabilities. Sonar provides two versions, basic and advanced, which supports customized information sources and can connect to the Internet in real time to obtain information, ensuring the accuracy and authoritativeness of answers. Zoom has taken the lead in accessing the Sonar service, combining its AI assistant with real-time web search to enhance user experience. Sonar's pricing strategy is also very competitive, using a flexible pay-per-view model to provide choices for customers with different needs.
Different from traditional AI models, Sonar emphasizes connecting to the Internet in real time and obtaining information from trusted sources to provide more factual and authoritative answers. In terms of pricing, the basic version of Sonar charges $5 per 1,000 searches and is charged based on the number of words; the Pro version provides more detailed answers and more citations, and is priced slightly higher. Perplexity claims that Sonar Pro outperformed companies such as Google, OpenAI, and Anthropic in the SimpleQA benchmark test, demonstrating its strong technical strength. The launch of Sonar API will bring new revenue sources to Perplexity, further promote the company's business growth and consolidate its position in the field of AI search.
When it comes to pricing, Perplexity adopts a very competitive strategy. The basic version of Sonar adopts a fixed price model, charging $5 per 1,000 searches, and $1 per 750,000 words (approximately 1 million tokens) for input and output. The Sonar Pro version offers more detailed answers and more citations, and is priced at $5 per 1,000 searches, $3 per 750,000 words of input, and $15 per 750,000 words of output.
Notably, Perplexity claims that Sonar Pro outperforms industry-leading models such as Google, OpenAI, and Anthropic on the SimpleQA benchmark. The startup, valued at $520 million, currently has annual recurring revenue between $5 million and $10 million and just completed $73.6 million in financing earlier this month. The launch of Sonar API will open up new revenue streams for the company and is expected to further drive business growth.
Perplexity’s Sonar API service provides enterprises and developers with a powerful tool that can enhance the AI search capabilities of their applications and bring them new business opportunities. In the future, the application and development of Sonar API are worth looking forward to. Its flexible pricing model and strong technical strength will make it stand out in the highly competitive market.