Mixue Bingcheng, as a leading company in China's ready-made beverage industry, has actively deployed in the field of artificial intelligence in recent years, striving to improve efficiency and competitiveness through technological innovation. Recently, one of its subsidiaries invested in the establishment of Snow King AI Intelligent Technology (Zhengzhou) Co., Ltd., with a registered capital of 50 million yuan, focusing on cutting-edge technologies such as artificial intelligence theory and algorithm development, intelligent control system integration, and robot R&D and sales. This move marks the further deepening of Mixue Bingcheng’s strategic layout in the field of AI, aiming to deeply integrate AI technology into its supply chain and store management.
Recently, two subsidiaries of Mixue Bingcheng jointly invested in the establishment of Snow Wangai Intelligent Technology (Zhengzhou) Co., Ltd., with a registered capital of 50 million yuan. Different from Mixue Bingcheng's traditional supply chain and sales business, the new company is positioned in the field of cutting-edge technology, covering artificial intelligence theory and algorithm development, intelligent control system integration, robot R&D and sales, etc.
The company’s management team shows that Mixue Bingcheng attaches great importance to AI layout. The general manager is Su Huchen, chief technical expert of Mixue Bingcheng and deputy general manager of the process and digitalization center. At the same time, many key figures including senior executives and technical experts of the group participate in the operation. This decision shows that Mixue Bingcheng is trying to further optimize its supply chain and store management through technological innovation.
In fact, Snow King Loves Wisdom is not Mixue Bingcheng’s first foray into the field of artificial intelligence. In recent years, the group has successively established a number of smart supply chain subsidiaries, and their business scope is deeply integrated with AI technology, including supply chain management, AI software development and industry application integration. It is reported that the group has introduced AI recognition technology in store management to improve the standardization level of the "Internet + Bright Kitchen and Bright Stove" project, and at the same time use data to optimize procurement, R&D and sales links.
As a leading company in China's ready-made beverage industry, Mixue Ice City has opened more than 36,000 stores worldwide as of September 2023, and has established a global procurement and production system in the supply chain field. This AI layout will further consolidate its competitiveness in the industry and open up new paths for technology-driven growth.
Through this investment and the establishment of the new company, Mixue Bingcheng has demonstrated its keen sense for the development of artificial intelligence technology and its determination to actively embrace innovation, which will enable it to maintain its leading position in the fierce market competition and prepare for the future. Inject new vitality into development. This will undoubtedly have a profound impact on the entire ready-made beverage industry and promote the industry to develop in a more intelligent and efficient direction.