Samsung and Google have joined hands to enter the field of augmented reality (AR) and jointly develop an AR glasses equipped with the Android XR operating system. This move indicates that the two major technology giants will compete fiercely in the AR market, competing with companies such as Apple and Meta. Down. This cooperation news was announced on the eve of Samsung's upcoming "Galaxy Unpacked" event, which has attracted widespread attention in the industry and also brought new possibilities for the future development of AR glasses. Samsung is expected to occupy a place in the AR market with its rich experience in the field of wearable devices and its strong alliance with Google at the software and operating system levels. However, technical challenges such as lightweight design and reduced production costs are still difficult problems before them.
Picture source note: The picture is generated by AI, and the picture authorization service provider Midjourney
According to reports, the collaboration between Samsung and Google will focus on jointly developing an operating system called Android XR. This operating system will provide a unified platform for smart glasses of different brands and encourage more developers to participate in the research and development of AR devices. This move also provides opportunities for other developers to create AR products that are compatible with the Android ecosystem.
In the process of entering the AR market, Samsung's experience in the field of wearable devices has undoubtedly laid the foundation for it. Last year, Samsung released the Galaxy Ring, marking its entry into the wearable device market, so entering the AR market seems to be a natural progression. However, Samsung has yet to provide a clear timetable for the release of specific products. TM Roh, president of Samsung’s mobile experience department, said in an interview that the company will reach the ideal product quality and maturity as soon as possible, but there is currently no news of any prototypes.
In addition to the development of glasses and headsets, Samsung and Google's collaboration also includes demonstrating various integration features with Google Gemini in its Galaxy S25 smartphone. These new features will enhance the device’s multi-modal AI capabilities and improve the experience across Samsung’s device ecosystem.
Although the cooperation between Samsung and Google has strong potential, developing AR wearable devices still faces many challenges. Lightweight design and reducing production costs are problems that the development team needs to solve urgently. For example, Meta Corporation chose to externalize most of the processing components in its new AR glasses, demonstrating the technical difficulties generally faced by the industry.
Highlight:
Samsung has entered into competition in the AR market by teaming up with Google to develop augmented reality glasses.
The newly developed Android XR operating system will provide a unified platform for AR devices and promote multi-party participation.
There is no prototype yet, and the development team needs to address challenges such as lightweight design and production costs.
All in all, the cooperation between Samsung and Google marks a further intensification of competition in the AR market. The launch of the Android XR system will promote the prosperity of the AR ecosystem, but the success of the final product still depends on whether it can overcome technical challenges and provide a truly amazing user experience. Let's wait and see how this AR glasses will change our lives.