This article analyzes the user retention rates of several major products in the AI subscription service market, and highlights the leading position of ChatGPT Plus and the reasons behind it. Data shows that ChatGPT Plus’s 6-month retention rate is as high as 71%, far exceeding other competitors, such as Anthropic’s Claude Pro (62%) and Google’s Gemini Advanced (60%). The article also explores the strategies adopted by various companies to improve user experience, such as launching new features, increasing usage limits, and providing differentiated services.
According to the Wall Street Journal, among all AI subscription services, ChatGPT Plus has shown amazing user stickiness. Its paid user retention rate after 6 months is as high as 71%, ranking first in the industry.
This data provided by Earnest Analytics shows that Anthropic’s Claude Pro service is closely followed, with a retention rate of 62%. Google’s Gemini Advanced ranked third with a retention rate of 60%, while Perplexity Pro and Character.AI (c.ai+) had retention rates of 49% and 47% respectively.
At the same time, OpenAI is launching new features for ChatGPT Plus, Pro and Teams users, allowing users to set timed or periodic tasks. The company said that enterprise users will also get this feature soon, and free users will also enjoy this service in the future.
It is worth noting that after ChatGPT Plus was launched in November 2023, OpenAI temporarily suspended new user registration due to excessive pressure on the platform due to surge in user demand. The spike in demand stems from new features the company announced at its developer conference.
Among other major competitors, Claude Pro, launched by Anthropic in 2023, provides paying users with 5 times the usage limit of the ordinary version, focusing on high-frequency scenarios such as paper summary, contract inquiry, and code iteration. Google renamed its AI chatbot Bard to Gemini in February 2024 and launched the Gemini Advanced subscription service, emphasizing its conversational, multi-modal and practical features.
Perplexity launched the AI shopping assistant "Buy With Pro" for its Pro version users in November last year, using AI technology to assist users in researching and purchasing products, and providing one-click checkout functionality on its platform.
This data reflects that despite the fierce competition in the AI subscription service market, each product is striving for user favor through differentiated functions and continuous innovation. The high retention rate of ChatGPT Plus also proves users’ continued demand for high-quality AI services.
All in all, the AI subscription service market is highly competitive, and companies are constantly innovating to meet users' needs for high-quality AI services. The high retention rate of ChatGPT Plus reflects its leading position in the market and also provides a reference for other AI service providers.