Mercedes-Benz launched the newly upgraded MBUX virtual assistant at the 2024 Consumer Electronics Show (CES). The assistant was jointly created by Mercedes-Benz and Google and is based on the latest automotive AI intelligence of Google Cloud. The integrated platform brings users a smarter and more convenient driving experience. This upgrade not only improves the understanding and response speed of voice commands, but also gives the virtual assistant richer personalized features, such as naturalness, prediction, personalization and empathy, allowing users to feel as smooth as communicating with a real person. interactive. The first model equipped with this system is the new Mercedes CLA, and it is planned to gradually expand to more models.
At the 2024 Consumer Electronics Show (CES), Mercedes-Benz announced a new automotive virtual assistant in partnership with Google. This assistant is based on Google Cloud's latest automotive AI intelligent platform and can "continue conversations and refer to information" while the user is driving. The first car equipped with this assistant is the new Mercedes CLA, which is equipped with the next-generation MB.OS operating system and an upgraded version of the MBUX virtual assistant.
Currently, Mercedes' MBUX voice assistant system can trigger about 20 voice commands through "Hey, Mercedes". After this upgrade, MBUX Assistant will further enhance its intelligence with the help of OpenAI's ChatGPT and Microsoft Bing results, although it has not yet formed a complete conversation platform. Mercedes said it plans to roll out the new system to more models running older versions of the voice assistant, but specific models have not yet been announced.
The new MBUX virtual assistant will have four "personality traits" including natural, predictive, personal and empathetic. This means that the assistant can not only understand the user's basic needs, but also obtain more information by asking questions to provide more accurate services. In addition, Google's AI agents can use Google Maps data to find points of interest for users, find restaurant reviews, provide recommendations, and answer follow-up questions. Google says users of the MBUX virtual assistant will enjoy "near real-time" Google Maps updates and be able to handle complex multi-turn conversations.
"This is the beginning of how smart assistant capabilities will change the automotive industry," Google CEO Sundar Pichai said at a press conference. He emphasized the importance of this technology in the future car experience, heralding the future of automobiles and Deep integration of intelligent technology.
Highlight:
-Mercedes and Google collaborate to launch a new generation of MBUX virtual assistant to enhance the intelligent driving experience.
- The new assistant has four personality traits and is able to conduct natural and complex multi-turn conversations.
- Users will get real-time Google Maps updates, enhanced car navigation and recommendations.
All in all, the new MBUX virtual assistant launched by Mercedes-Benz and Google marks another big step in car intelligence, bringing users a smarter, more convenient and more personalized driving experience. Future development Well worth the wait.