Internet celebrity Haliey Welch is expanding her influence into the tech sector, launching Pookie Tools, an AI dating app for Gen Z. The app is designed to help young people find true love in complex online dating environments, providing AI-driven dialogue guidance, dress advice, archive optimization and other features, and even includes the controversial "bald predictor" and "height detector". Welch collaborated with Ultimate AI Studio to develop the app and adopted a subscription model. The launch of Pookie Tools not only shows the diversified development of the younger generation of content creators, but also reflects the trend of AI technology being applied in the fields of social and romantic.
Internet celebrity Haliey Welch is expanding his brand empire into the tech space. The 22-year-old creator, who became popular for the "Hawk Tuah" video and has accumulated 5 million followers in just a few months, launched a Pookie Tools, an AI dating consultant app for Gen Z this week.
The launch of this app is just right. In the current environment where online dating is full of "ghosts" and scams, more and more young people are turning to AI tools for dating advice. Pookie Tools offers a range of unique features, including AI-driven dialogue guidance, dress code, archive optimization suggestions, and even horoscope compatibility analysis. The app also introduced a "flirting meter" function, which uses 0 to 100 ratings to measure the degree of flirting users' text messages.
However, most notable are its two controversial features: the "Bald Predictor" and the "Height Detector". These tools are designed to address integrity issues on dating platforms, but have also raised concerns about bias. Welch, who is 5-foot-8, says the height detector is her favorite, although tests show that its accuracy still needs to be improved.
The birth of this app was inspired by an unexpected inspiration. "This is actually the advice Bill Maher gave me on his podcast," Welch explained. To achieve this idea, she developed it in collaboration with Ben Gantz, the founder of Ultimate AI Studio. Although the current AI chatbot feedback in the application is mediocre, the team is using the text records of the Welch podcast to train the model in order to inject more personalized features.
Pookie Tools is a subscription-based system, where users can choose a paid plan of $7 per week or $50 per year, and offers a three-day free trial. Although Welch is not the first content creator to cross-border technology, her youth is indeed eye-catching, which may reflect the new generation of creators’ thinking on career sustainability.
With the appearance of famous figures such as Holly Madison and Whitney Cummings on the Talk Tuah podcast, and the team promises more new features, it’s worth looking forward to whether the app can stand out in the crowded dating market .
The future development of Pookie Tools is worth paying attention to. Whether it can successfully break through depends ultimately on user feedback and market acceptance. The AI dating app market is fiercely competitive, and Pookie Tools needs continuous improvement and innovation to remain competitive. This is not only a challenge to Welch's personal career, but also represents a new exploration of the application of AI technology in the social field.