Perplexity, the artificial intelligence search engine, has developed rapidly, with its weekly query volume exceeding 100 million times and is expected to reach 400 million times per month. Recently, the company announced the launch of e-commerce features and new advertising models to further enhance its business model and attracted several companies including X, Notion, OpenAI and Microsoft to make acquisition offers, with valuations of up to 150 million to 2. $100 million. Perplexity was established in 2022 and is committed to creating an efficient and direct conversational search engine that does not rely on advertising drivers to provide users with more intuitive and personalized search services. Its search engine based on natural language processing (NLP) technology can understand users' natural language queries and provide accurate search results.
According to reports from TechCrunch and The Information, Aravind Srinivas, CEO of AI search engine Perplexity, recently revealed that the company's products currently have 100 million queries per week, with an estimated 400 million queries per month, compared with July The 250 million times have increased significantly.
On the 25th local time, Perplexity announced that with the rapid expansion of the company, they are gradually launching e-commerce functions, planning to allow subscribers of the "Perplexity Pro" service to enjoy the convenient function of placing orders with one click. In addition, the company is developing new advertising models to further enhance its business model.
The Information report also mentioned that many companies including X, Notion, and OpenAI have shown strong interest in Perplexity, and have made acquisition offers ranging from $150 million to $200 million. Microsoft also expressed its intention to acquire it. .
Perplexity is a San Francisco artificial intelligence search startup founded in 2022. The company focuses on creating an efficient and direct search experience. Its core product is a search engine based on natural language processing (NLP) technology that can understand users' natural language queries and provide accurate search results through powerful algorithms. Perplexity’s goal is to develop a conversational search engine platform that does not rely on advertising drives to provide users with more intuitive and personalized search services.
With the development of AI technology and the changes in user demand, Perplexity's growth indicates that the market's demand for new search solutions is increasing. The company's e-commerce capabilities and new advertising models may further drive its business growth and gain a foothold in the competitive search market. At the same time, acquisition interest from companies such as X, Notion, OpenAI and Microsoft also reflects Perplexity's potential and value in the field of AI search.
Perplexity's rapid development and high valuation indicate the increasingly fierce competition in the field of AI search and also demonstrate its huge potential in technological innovation and market development. In the future, Perplexity’s strategic development direction and its competitive position in the field of AI search deserve continuous attention.