Perplexity, a search engine invested by Bezos and Nvidia, officially launched a smart shopping mall, marking an important step in challenging Google's search hegemony. This function allows users to obtain product information by asking questions and present it intuitively in the form of product cards, including detailed parameters. This function is implemented thanks to the in-depth integration of Perplexity and e-commerce platforms such as Shopify, providing users with global real-time product information. Perplexity has also launched the "Snap to Shop" visual search tool, where users can search for similar products by simply uploading product pictures, further improving the shopping experience.
According to Perplexity, when users raise shopping related questions, the platform will present relevant product information in the form of product cards and display detailed product parameters visually. This new feature is thanks to its in-depth integration with platforms such as Shopify, allowing users to obtain the latest product information from Shopify merchants around the world and shipped to the United States in real time.
It is worth noting that as e-commerce platforms continue to increase the application of AI tools to attract more merchants to join, Perplexity has also launched the innovative "Snap to Shop" visual search tool. Users only need to upload product photos, and the system can intelligently match similar products. These functions will be first implemented in the US market and will be expanded to other regions in the future.
At the same time, Perplexity also announced the launch of a "merchant plan" to allow retailers to provide product information directly to the platform. According to a previous report by Reuters, Perplexity is underway for a new round of financing, with a valuation expected to reach $9 billion.
With OpenAI adding a series of search functions to ChatGPT and officially becoming a direct competitor, Perplexity's expansion of its business territory this time is particularly eye-catching. This not only shows the fierce competition in the AI search market, but also indicates that the wave of innovation in smart shopping experience is coming.
Perplexity's move this time dropped a bombshell in the field of AI search. The launch of its smart shopping center and its cooperation with platforms such as Shopify indicate that the AI-powered shopping experience will be more convenient and intelligent in the future. This is not only a challenge for Perplexity to Google, but also an innovation of AI technology to traditional e-commerce models. In the future, we will wait and see how Perplexity stands out in the fierce market competition.