In order to protect the rights and interests of actors in the wave of artificial intelligence technology development, the American Actors Union SAG-AFTRA actively cooperates with artificial intelligence companies and achieves remarkable results. Recently, SAG-AFTRA signed an agreement with artificial intelligence company Ethovox to set clear rules and guarantee mechanisms for actors to use in AI sound models. This move marks an important step in protecting actors' rights and interests. Provides reference for other industries.
The American Actors Union SAG-AFTRA recently signed an agreement with AI company Ethovox to protect actors’ rights in AI sound models. The main goal of the agreement is to establish a responsible framework for AI use in the entertainment industry, ensuring that actors’ rights and interests are maintained in the new era of technology.
Under this agreement, actors will receive upfront payments when recording sounds and will share subsequent income. This means that actors can get fair financial returns when their voices are used in AI models. In addition, the agreement stipulates that any use of the actor's voice must be subject to its express consent and that the use of the data is limited to approved specific purposes only. These terms are intended to avoid abuse of artificial intelligence technology and ensure that the creation of sound artists is not harmed.
Ethovox promises to ensure that the actor’s personal voice is unrecognized in the final AI model, a measure that will help protect the actor’s privacy and identity. The company's CEO Cissy Jones said the application of artificial intelligence should be the choice of artists, and emphasized that the company fully considers the actor's opinions when formulating policies.
The agreement was concluded based on a series of successful negotiations. SAG-AFTRA recently reached similar agreements with 80 video game companies that also include protections for unauthorized use of sound and images. In addition, the Actors Union has reached an agreement with major record labels to obtain consent and remuneration from the actors in terms of digital sound reproduction. Last year, the union secured a deal with the film studio through a four-month strike, which stipulated that the use of digital replicas must be approved and paid equally to the original performance.
This series of measures and agreements marks an important progress in the Actors’ Union in protecting the rights and interests of artists, especially in the context of the rapid development of artificial intelligence technology, ensuring that actors can receive the respect and protection they deserve in the digital age.
Key points:
SAG-AFTRA reached an agreement with Ethovox to protect the actor's voice rights and ensure compensation and consent.
Actors will remain anonymous in AI models using their voices, protecting their personal privacy.
The agreement is the result of successful negotiations between the union over the past year, covering multiple fields such as video games, record companies and film studios.
The cooperation agreement between SAG-AFTRA and Ethovox provides a good demonstration of the cooperation between AI technology and artists in the future. In the era of artificial intelligence, protecting artists' rights is crucial, and this move also provides a way for other industries to better protect related issues in AI applications. The rights of personnel provide useful experience.