Artificial intelligence video platform D-ID today announced the launch of two new virtual avatars - Express and Premium+, aiming to improve content creation efficiency and meet the growing personalized video needs of enterprises. Express avatars can be trained in just one minute of video and can copy the user's head movements; while Premium+ avatars can take several minutes of videos, which can show more natural head, hand and torso movements, suitable for real-time interactive scenarios, such as webinars and translation. This move aims to improve video production efficiency, reduce costs, and improve marketing effectiveness. D-ID believes that face-to-face interaction with AI models is the future trend and is committed to creating a safe and reliable virtual avatar.
Today, more and more companies want to use more humane AI avatars to reduce the burden of video production, especially in areas such as marketing, sales and customer support. D-ID’s new model is to gain a foothold in this highly competitive market.
The training time of Express avatars only takes about one minute of video, and can copy the head movements of the user when he speaks. Premium+ is the company's flagship model, which takes at least a few minutes to record to generate an AI avatar that can showcase hand and torso movements in the video. The goal of D-ID is to make the virtual avatar more natural and real when interacting with the user by adding movements to the hands and torso.
D-ID says that the Premium + model has real-time interaction capabilities and is particularly suitable for use in application scenarios such as webinars and translation. The company plans to apply these virtual avatars to the enterprise sector, including generating leads, enhancing customer interactions and personalizing marketing activities.
"We believe face-to-face interaction with AI models is the best way to do so, so we are creating these ultra-realistic virtual avatars and natural user interfaces," D-ID CEO Jill Perry said in an interview with Tech Crunch. He also stressed that business people will create their own digital avatars, and that D-ID hopes that these avatars are well protected in terms of security and privacy, avoiding technology being used to mislead others.
D-ID also mentioned that personalized video activities have significant effects, which can increase click-through rate by 30% and conversion rate by 35%. In addition to launching new avatars, D-ID has also released a corporate marketing suite that provides interactive avatars and AI influencers, video event generation, translation capabilities in 30 languages, integration with platforms such as Canva and PowerPoint, and CRM and marketing API integration for automation tools.
Last year, D-ID launched an app that allows users to create videos from a single photo. While the new avatar feature is currently limited to its desktop studio tools, the company plans to expand the technology into mobile applications.
Key points:
D-ID launches two new virtual avatars, Express and Premium +, to improve content creation efficiency.
Premium + avatars are interactive in real time, suitable for webinars and translation applications.
Personalized video activities significantly increase the click-through rate and conversion rate of enterprises.
In short, D-ID’s two virtual avatars, Express and Premium+, combined with its corporate marketing suite, provide enterprises with more efficient and personalized video marketing solutions, which are expected to stand out in the market competition. In the future, with the continuous development of technology, I believe that D-ID will launch more innovative functions to bring a better experience to users.