Schibsted Media Group has reached a strategic cooperation with OpenAI to integrate the content of several well-known Nordic newspapers into ChatGPT, a move aimed at enhancing the information richness and user experience of ChatGPT. This cooperation will not only bring the latest Nordic news summary to ChatGPT, but more importantly, all cited content will be clearly marked with the source, which will facilitate users to verify information and effectively improve the reliability of information. This move also marks another major application of artificial intelligence technology in the field of news communication.
Recently, Schibsted Media Group announced a cooperation with OpenAI to integrate the content of its many well-known publications into OpenAI's products, including the popular chatbot ChatGPT.
The collaboration will cover several important newspapers under Schibsted, such as VG in Norway, Aftertenposten in Sweden, and Aftonbladet and Svenska Dagbladet in Sweden. Through this collaboration, ChatGPT will be able to provide the latest news summary and clearly mark the source when citing content, making it easier for users to verify information.
Schibsted Media Group's move aims to spread its rich news content to a wider audience, while improving ChatGPT's responsiveness to user consultations, so that it can better provide relevant information from the Nordic region. Long before that, Schibsted had already applied artificial intelligence technology internally to provide a more attractive reading experience. For example, the AI chatbot launched by Aftonbladet has successfully answered more than 600,000 users’ questions about the U.S. presidential election; in addition, the company has developed personalized news summary tools to help readers keep abreast of important news every week.
Schibsted also uses AI-powered text-to-speech technology to convert news articles into audio content, and in addition, text-to-video solutions to transform articles into vivid multimedia content, thereby enhancing the accessibility and influence of its content. . Siv Juvik Tveitnes, CEO of Schibsted Media Group, said: “This collaboration is part of Schibsted’s efforts to support and strengthen news coverage. By combining our editorial expertise with OpenAI’s technology and insights, we will continue to adapt and ensure News continues to evolve in technological advancement.”
Varun Shetty, head of media cooperation at OpenAI, also said: “The collaboration with Schibsted Media further supports our goal of promoting high-quality news around the world while enhancing the user experience of ChatGPT, allowing people to more easily access relevant and timely news. Content. This is part of our overall strategy to empower publishers and their audiences to benefit from advanced AI technologies.”
Key points:
Schibsted has reached a partnership with OpenAI to integrate news content from Nordic regions into ChatGPT.
ChatGPT will provide the latest news summary and clearly mark the information source to enhance users' information verification capabilities.
Schibsted has applied AI technology internally to improve the interactivity and multimedia performance of news coverage.
This cooperation is a successful case in which the media industry embraces artificial intelligence technology and improves news communication efficiency and user experience, and also indicates that more changes will occur in the way of news communication in the future. The cooperation between Schibsted and OpenAI will bring richer and more convenient ways to obtain news and information to global users.