Nintendo President Shuntaro Furukawa recently issued an important statement on the application of generative artificial intelligence technology in game development, emphasizing the company's emphasis on intellectual property protection and its determination to maintain the uniqueness of the game. This statement has triggered in-depth thinking in the gaming industry on the application of AI technology.
In the recent investor Q&A session, President Furukawa clearly pointed out that although generative artificial intelligence, as an emerging technology, has innovative potential, it also has serious intellectual property risks. This technology usually requires training with a large amount of copyrighted content, and even if it can produce innovative applications of these materials, there are still many uncertainties in legal ownership and ownership determination.
President Furukawa admits that generative artificial intelligence does have some value in inspiring creativity, but he stressed that the potential risks brought by the technology now exceed the benefits Nintendo can obtain. He pointed out that with decades of accumulated game development experience and expertise, Nintendo is fully capable of providing players with the best gaming experience without over-reliance on emerging technologies.
Nintendo always regards originality as its core competitiveness. President Furukawa particularly emphasizes that the company's development team has rich experience and outstanding creativity, which allows them to create truly unique gaming works. In contrast, generative artificial intelligence often can only reorganize existing content, and its output lacks personality and depth, making it difficult to meet Nintendo's high standards for game quality.
Looking ahead, Nintendo will continue to maintain a cautious attitude towards generative artificial intelligence and focus on realizing the creative potential of internal teams. The company believes that only through continuous innovation and continuous improvement development concepts can players bring a truly unique and unforgettable gaming experience.
Key points:
⭐ Nintendo is cautious about the application of generative artificial intelligence in game development, mainly based on intellectual property protection considerations
⭐ President Furukawa stressed that Nintendo has rich development experience and innovation capabilities, and is able to create high-quality games independently
⭐ The content produced by generative artificial intelligence lacks personality, and Nintendo always adheres to originality and innovation