Recently, I saw some technicians helping customers with SEO optimization of corporate websites. The technicians sorted out the keywords requested by the customers and put them directly on the title of the website. I observed these SEO optimization companies. Corporate sites are all general corporate sites. There are not many article systems. If a corporate website does not have enough content to get a good ranking just by writing keywords in the website title, I think there is generally only one situation. In this case, the keyword is usually the full name of the company. In other words, there are no competing keywords.
The meaning of website title:
Many webmasters write keywords in the title of the website, which has a certain effect. However, for some popular keywords, the title can only serve as a guide. The most important thing is the content of the website and the title of the website (that is, the key words), and has a certain density. Generally, the recommended density value is 2% ≦ density ≦ 8%, so that search engines can reasonably assign rankings to your website when crawling the content of the website.
Original content and keywords
The keywords arranged in the content of the website are relatively reasonable. Whether it is a new website or a website with a low PR value, it can also surpass a website with a high PR value or a long-standing website, such as: http://www.dinuanba.cn The main thing is: : "Beijing floor heating", as we all know, the competition for keywords in this category is relatively large. Even though it is a regional keyword, the competition is not small. It took me a month to get this keyword on the first page. In the first month, I insisted on writing one or two original articles every day. For most of the month, Baidu did not include it, and the others were only included on the homepage. About 20 days ago, I stopped updating, and Baidu and GOOGLE began to slowly include my other pages, probably including one or two articles every day. I stopped updating for three or four days, and Baidu and GOOGLE keywords were ranked higher. I'm thinking that if I continue to update every day, maybe Baidu and GOOGLE are still observing my actions.
Original content and several keywords are in full bloom
Some people say that if the keywords to be optimized are ranked higher in the title, the effect will be greater. In fact, this is not the case. This has a lot to do with the content of your website. Let me talk about one of my cases: http: //www.dinuanba.cn/diandinuan The title is: "Electric Floor Heating-Danfoss Electric Floor Heating". After writing the title, I only did one thing when enriching the content of the website:
First: In terms of adding products, I categorize the products with my keywords, and add keywords in front of the product names. This way there will be some relevant content.
Second: In terms of adding articles, when I add articles, they are almost always original, and each article has keywords that I want to optimize. One article appears about five times. Two weeks after the website went online, I After stopping the update, Baidu and GOOGLE began to slowly include other pages. Now it is the third week later. The keywords on my website have achieved good results, but one of them has no effect. At this time, I I discovered that the keywords in the title must be supported by the website content to effectively obtain rankings.