On March 3, I wrote "How Student Community Websites Use the Campus Network to Promote Websites". Under the guidance of Jiang Likun, the founder of Tuiyiyi, I realized a problem. The article involved too few examples. Let's talk about it in detail today. Let’s talk about how to use Xiaonei.com logs for website promotion. We will analyze other products of Xiaonei.com in the future. The first thing you need to do to use the school network diary for promotion is to add people. The upper limit of school friends is 1,000, so just keep adding people. If you don’t have many friends in school, using your diary for promotion won’t be very effective. One thing to note when adding friends is that at the bottom of the homepage there are recommendations from popular stars in your network. Try to add these people as they will be used in the promotion I will talk about later.
After adding enough people to the school, you can use the school diary for promotion. There are mainly two aspects that can be operated.
1. Use other people’s diaries for promotion, preferably celebrities, like those of popular stars. To use the diaries of these popular stars for promotion, you must do what was mentioned above and try to add those popular stars in your network as friends. Target the diaries of those popular stars. Maybe you don’t know how powerful the celebrity effect is? You can go to Xu Jinglei’s blog and look at the sofa, which can bring you a lot of IP in one day. If you can sit on the sofa in the logs of all popular stars, it will bring you a lot of IP every day. You should know what's going on, right? It's as simple as sitting on the sofa and writing the URL. However, sofas also require technology. Personally, I still recommend not leaving a website address, but simply expressing your opinions and thoughts on the blog. People will come back to visit you. As the saying goes, everyone is for one and I am for everyone. If you support others, others will also pay attention to you. , and when someone else's log is accessed, the visitor will see your message and may also click on your website.
2. Use your own diary for promotion. Using diary promotion is actually the promotion of soft articles. There are a lot of articles in this area online. To make your diary not feel like soft articles, this requires long-term practice. I Let’s talk about two points that I think are important.
1. First of all, we must ensure originality, at least pseudo-originality. Original content can increase the spider's preference, increase the speed at which website content is included, and have many chances of being reprinted by other websites. How to make the collected information original is nothing more than these methods: copying the title at the beginning of the article, replacing the title, replacing the paragraph, replacing the word, replacing the number, etc.
2. The title of the article should give people the desire to click. The title is like "face". Whether it can attract the readers' attention depends entirely on it. Of course, it’s not enough to just attract attention. The title should also make readers excited and create a desire to “let me take a look.” How to make a good title? You can read this article: http://www.hanhx.cn/post/59.html.
After publishing your blog, you must interact with readers in a timely manner. If your article can be of great help to students, students will share your diary. If students spread it to ten or hundreds of people, the coverage will be very fast. Which articles are more likely to be shared by students, I will talk about in the future about using the sharing function of the school network for promotion.
This article was first published on Han Hongxiang’s website operation blog www.hanhx.cn (please keep it for reprinting)