At the beginning of building a website, every webmaster is very clear about the positioning of his website and the target customer group of the website. So, in the specific promotion work, how should we find our target customers so that we can promote our website in a more targeted way? What about the website? Let me talk about it in detail based on the operation strategy of Changshu Food Network. I hope it will be helpful to friends who are building a new website.
1. First, be indexed by search engines and add articles to make the website look full.
Because we are a local food review website, we had to add the stores ourselves at the beginning. But the problem came when the stores were added, but the website still didn’t work without an IP, so we placed ads on several more influential local websites. , yes, it did attract a lot of members, so we continued to distribute prizes through members’ participation in reviews, and more and more people visited the website.
To sum up, in the early stage of the website, you still need to spend some money to let more people know about your website. Second, the content must be rich. When people come, how do you retain your members? You can form alliances with merchants for discounts and issue discount coupons on your website. Members who come will often notice the dynamics of your website.
2. The website has been included and the content is available. Now we will start promoting it. This is what everyone is most concerned about.
There are many ways to promote:
The first type of early prize promotion. For the early promotion of the website, we designed an activity to post and comment to win gifts. We also designed a simple and interesting "Happy Wheel" program. Members can click on the Happy Wheel every day to see themselves. Lucky for you...lucky ones can get prizes. Through these activities, the popularity of the website and the traffic of the website have also been greatly improved. At the same time, we have also established a cooperative relationship with the local life forum: Changshu Community, and specially opened up two sections in Changshu Community: Eat in Changshu and Enjoy in the Kitchen, which further enhances the interaction between members and our food network.
The second promotion method, I chose Baidu Tieba Soso Sogou to promote, post several times a day, post different topics, and use different vests. There are pictures in the posts, and the pictures have the website name and domain name or a direct link. Posts must have practical content and be well illustrated with text so that they won’t be deleted. But the most important thing is to be diligent! Post on major forums to promote your work and be proactive. There are also tips when posting. Don't let others see that it is an advertisement at a glance, as this will easily be deleted.
The third promotion method is special promotion. I specially produced a topic on current affairs. At that time, I made three topics: one was about Yangcheng Lake hairy crabs. I collected a lot of dynamic news about Yangcheng Lake hairy crabs. For this purpose, I also specially contacted the crab boss of the breeding farm to visit it. This way, I also It provides a platform and communication opportunities for merchants and buyers who care about hairy crabs. The second one is the topic of New Year’s Eve dinner. At that time, we communicated with various merchants and sorted out the New Year’s Eve dinner packages launched by the merchants and added their contact information. In this way, people who care about the New Year's Eve dinner can see clearly at a glance, which not only brings profits to the merchants. It also increases the stickiness of members. There is also a topic about Changshu Food Street (Yu Jing Wenhua). It is actually a scrolling real-life navigation map. Friends who are interested can go to our website to take a look!
The fourth type of activity is to promote activities and conduct competitions. We organize FB activities for website members, food appreciation, food DIY, picnics in the countryside... to gather the hearts of website members, activate everyone's friendly understanding, and improve the enthusiasm of member interaction. , and also consolidated the cooperative relationship with merchants. This is the fastest and easiest way to hype up popularity, with low cost and quick results. If we can build several large-scale social activities with local characteristics from small to large, it will not only solve the promotion problem, but also have better profit expectations.
The fifth type of QQ group promotion
QQ group is definitely the fastest carrier for local information circulation. If portal operators build their own QQ group, it will greatly increase the popularity of the website and have good user stickiness. Post one post a day to share your site's news, classified information, and forum highlights with your group of friends, killing two birds with one stone. You can also join a local QQ group that is relatively popular and active, and issue some appropriate advertisements to increase the popularity of your website.
The sixth kind of activity promotion is membership card promotion.
The function of the membership card is: by holding the card, members can get discounts or points from merchants contracted on the portal. In this way, website promotion and member registrations can be quickly achieved. Therefore, we also plan to launch a food card in the near future, which means you can enjoy discounts with the card. Of course, this requires the full support of major merchants!
The seventh type of activity promotion is to add friendly links
The friendly links here specifically refer to websites outside the industry in which the website is located and not directly related to the website content. Such link exchanges can mutually filter users and are worth considering.
Local stations cannot achieve quick success and sustainable development. As we all know, local stations have a small scope and limited geographical area, so it is impossible to make them big. Unless it is a large station in the province, it is not easy for individuals to get involved. Market making and county-level stations must be prepared for not making any money in one or two years, and don't even think about making any big money there. The main thing is to make good content, attract popularity, increase the weight, and occupy the market. Because the Internet is always developing, there will be a future.
This concludes, I hope our Changshu Food Network can achieve results, and I hope more friends in the industry will discuss the website commercialization model with me.
This article is contributed by the webmaster of www.csmeishi.com