With the advent of the Internet era, online marketing has become a general trend. With the development of social economy and technology, the buyer's market has gradually formed, the competition among sellers is quite fierce, and the needs of consumers have become diverse and changeable. Compared with traditional marketing, online marketing undoubtedly has the following advantages:
1 low cost
First of all, the initial investment is small, and building a corporate website does not require a large investment. Calculated by setting up a small virtual store on the Internet, the cost mainly includes registering a domain name, renting a virtual host, making a web page, hardware and software costs, and future maintenance costs. This is many times lower than the recurring expenses of ordinary stores, such as expensive store rent, decoration costs, water and electricity bills, business taxes and personnel expenses. If you cooperate with an Internet service provider or rent a virtual store from an Internet service provider, the cost will be lower. Secondly, labor costs are low. The virtual store eliminates store sales personnel and management personnel, saves a lot of market development, business sales and customer service costs, and shortens the distance of the sales system.
Again, reduce inventory costs. The Internet is a no-stock store. Online stores can place orders with manufacturers after receiving orders from customers without having to display the products for customers to choose from. This way. The store will not increase operating costs due to inventory, so the virtual store can enhance the competitiveness of the virtual store against ordinary stores in terms of selling price.
2 high efficiency
In traditional shopping methods, consumers spend a lot of time selecting, purchasing and paying for goods. This process can take anywhere from a few minutes to several hours. In addition to the round trip time, consumers spend a lot of time. time and effort. The pace of life in modern society is accelerating day by day, and people have less and less free time. They will cherish their leisure time more and fully enjoy life, so the frequency of going out for shopping will become less and less. Online marketing can save consumers time and energy and improve shopping efficiency.
3 steps to reduce
In the traditional business model, enterprises and merchants have to spend a large part of their funds on developing distribution channels and give up a large part of their profits to distributors, and users also have to bear the high final price. Online transactions break this limitation. It allows manufacturers and consumers to directly contact each other, bypassing the middlemen in the traditional business model, thereby making the selling price more reasonable.
4 more convenient
Saving time and effort is another major advantage of online shopping compared with ordinary shopping. Going to the mall to buy things requires going out, transportation, and even wind and rain. When shopping online, no matter how big or small, the delivery company will deliver it to your home, saving shopping time and providing convenience. In addition, online stores are particularly useful for people with disabilities. As long as they have access to the Internet, they can go shopping in stores like everyone else.
5 Reduce inventory
Under the traditional marketing method, in order to reduce purchase costs, companies have to purchase large quantities of goods, which not only occupies the company's working capital but also increases the company's operating risks. Under the online marketing method, merchants can place orders with manufacturers after receiving customer orders to achieve "zero inventory" and reduce inventory pressure.
6 Personalization
The Internet can make it easier to collect user information, thereby making it easier to discover and meet user needs. Through information provision and interactive communication, one-to-one personalized services can be achieved, promotions are more targeted, and it is easier to establish relationships with consumers. Long term good relationship. Enterprises collect customer opinions through the Internet, and allow customers to participate in product design, development, and production, provide each customer with unique and personalized products or services, achieve one-to-one marketing, and truly focus on customer needs. . Enterprises can understand customer demand information and specific requirements by providing e-mails, free discussion areas, etc. on their websites, and provide online consultation and answers to common questions, so as to better provide services to customers.
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