This is the third article I have written on A5. Every time I write it, I gain a lot because I have never thought so clearly. I heard other webmasters say that they were deeply inspired after reading my article. , which makes me feel even more gratified.
I am not a technical webmaster and will not bring you too many technical things. In communicating with many webmaster friends who have been doing websites for several years, I also found that technology is not actually the most important, what is important is your thinking. In the previous two articles, I mainly talked about the positioning of the website and the mentality that should be adopted when building a website. This time I plan to talk about the most practical, practical and valuable thing - the content of the website. I plan to use a series of articles to talk about these things, this time I will talk about the video.
Let’s first talk about the importance of video content——
Two years ago I started a forum for our school, purely out of interest. At that time, I didn’t understand SEO and didn’t care about traffic. I focused on creating content. Facts have proved that my idea was correct. When I searched for our school on Baidu, the first one was the school's official website, and the second one was my forum. Unfortunately, the instability of finding a job in Guangzhou last year prevented me from persisting in completing the website, and the domain name was snatched away by others. I plan to snatch it back when the domain name expires this year, so I will not disclose my domain name.
The only promotion I did at that time was videos, and these backlinks still exist today. The current PR of my domain name is still 3!
The value of video lies in its scarcity. Nowadays, there are still relatively few people using videos for promotion. In addition to the "foresighted" QQ nude chat website, there are many such videos on Youtube and Youku. Precisely because there are so few, people who see them will find them precious and will treasure them, just like the classic Jin Yong martial arts dramas we like are all 80s and 90s versions, because there were really few TV dramas to watch at that time.
The valuable thing about the video is its originality. If you copy someone else's content, it's called plagiarism. If you modify it, it's called pseudo-original. If you integrate a few more articles into a video, it's completely original. Isn’t this the effect we want?
The value of video lies in its irreplaceability. You create an original article, and others immediately collect it and make some modifications to make it your own content. Don’t feel aggrieved, because we did the same thing when we first started building the website. Video resources are different. They have a clear logo. No matter where others repost it, your logo will be there. People who watch a lot of movies must still remember BT5156. Every video they release has their clear logo.
The value of video lies in its ease of dissemination. Someone has argued for a long time that video is a combination of text, sound and images, which is more attractive and easier to spread. There is no need for us to verify this anymore. Knowing its value and utilizing its value is what we should do.
The value of video lies in its promotional value. It is impossible for you to simply post a link on a video website unless you have uploaded content there. Upload a good content, users will be satisfied; add a good link, search engines will be satisfied, why not?
After talking about the importance of videos, we need to talk about how to create videos. This is also the focus of this article. For the convenience of explanation, some places may mention my website, Chinese Graduate Forum www.BYSCN.com , the video on my website is still in the planning stage and will be launched in a while——
First, you have to make preparations. DV+ basic video editing software technology. If you don’t have a DV, you can use a DC. Nowadays, the video quality produced by many DCs is already very good. Basic video software editing skills are a must, otherwise how would you add a watermark. If it is planned to be a program, it is best to find a beautiful host.
Secondly, you should have a plan for your video. A video of 10 minutes is very good, but it shouldn’t be too long. Netizens don’t have that much time, unless your content is very essential. What positioning theory emphasizes is not that you are the first to do something, but that you are the first to propose it and let the public know about it. Do you understand what I mean? For example, I want to make a video for my China Graduates Forum, and I want to talk about graduate news in the video. As a personal webmaster, I can’t do interviews or anything like that, so I just look for content from the news media. A bit like a newspaper reading program. The content is not mine, but when the public thinks of video graduate news, the first thing that comes to mind is definitely us. Do you understand what this means?
When planning a video, the main thing is to determine what you want to explain. If you want to build a QQ space website, this area has already been badly done by others, so you don’t have much chance. But you can teach people how to do it in videos and then provide some resources, which can attract many people. Videos require more persistence, and continuous updates will give you unexpected results.
Again, it’s the release of the video. First of all, of course, it must be published on major video sites such as Youku. Then you can go to relevant forums, post bars, etc. to publish. Believe in the charm of videos and your persistence will lead you to success.
Moderators may delete the soft articles you posted in the past, but if you post high-quality video content, the moderators are likely to improve it for you.
Video is the next thing I will focus on on my website. I write this article mainly to find like-minded friends to discuss how to better make videos and video promotions.