I have been learning some knowledge about local portals recently, and I would like to share with you some of my own opinions and understandings:
A local portal webmaster should clearly understand the following issues:
1: It must be effectively combined with "locality". It cannot be a mere formality.
2: Establish a strong local portal brand awareness. From the first day of the website, you must have your own brand and own characteristics.
3: Really bring some benefits to local Internet names. While providing agency benefits to others, it is also the time when our local portal webmasters reap the fruits.
4: The decoration style of the website must not be too bright and must have a local style. For example, the local portal in Shaanxi can highlight the characteristics of Shaanxi people, their boldness and grandeur!
5: Convenient nature, various services launched by local portals must maximize the convenience of local browsers. For example, set up a local discussion circle focused on a specific issue.
6: It is best to get in touch with some local authorities and get their support.
7: There must be a clear profit model. A website without revenue cannot provide good services. Because everything requires money.
8: When running a local website, you must be “pragmatic”. It must be combined with local specialty products, serve local specialty products, and find better sales for local products.
9: A group that must not be ignored at the local station is college students. This is a group with high quality and sharp opinions, and it spreads throughout the information room very quickly among them. For example, my website Shanghai Talent Network plans to take advantage of this trick.
10: Short-sighted profit-making behavior must be abandoned. Do not make any advertisements that are offensive to morals. The portal site is not only a place for local Internet names to exchange, but also a local portal. We must protect the face of our hometown.
To summarize:
Adhere to the path of local characteristics and surround the cities with rural areas.
Adhere to a pragmatic development path and serve local businesses.
Adhere to the policy of creating a brilliant portal brand and create its own brand.
Persist in providing informatization services for your hometown, so that local netizens will remember your station for a lifetime.
My website www.blzpw.com (Shanghai Talent Network) My QQ: 422842606 I hope to make progress together with everyone.