This year's job market is quite stressful, allowing the three major job search websites to make a lot of money. However, in the local market, we webmasters can definitely defeat the three major job search websites and become the king of the mountain. To borrow a sentence from Xiao Shenyang: Why? My analysis of the advantages and disadvantages of the three major job search portals is as follows.
advantage
1: It has a long history, brand effect, strong credibility and high integrity.
2: Rich human resources, able to provide talents from all over the country.
3: The registered company resources are rich, and job seekers can find various companies from all over the country.
4: Baidu and Google favor it because it has a large number of updates and is absolutely original (because every resume of a job seeker will definitely not be collected) hehe.
5: Wide coverage, you can find job seekers and companies across the country.
shortcoming
Everything is a double-edged sword, good and bad are interdependent, and pros and cons are integrated into one.
1: With a long history, it will inevitably make it difficult to turn around, and there will be less innovation. Even if there is innovation, it will not be applied to the website in a short period of time.
2: Covering the whole country, treating the country as a whole, and seeking commonalities in the national market will inevitably fail to take into account the differences in local markets.
3: It is impossible to provide targeted services for local job seekers and local companies, and the user experience will be worse.
Analyze the pros and cons and find strategies, so how should we operate a local job search website?
1 We should sort out our own website profit and development model from the beginning. Many webmasters think that we should first gain popularity and traffic. In fact, this is not the case. I think that when building this kind of website, there should be a clear profit from the beginning. model, otherwise without profit, this kind of website will not be able to last long, let alone become a brand.
2. Establish a strong brand awareness and treat your website as a brand from the beginning.
3. Make use of the favorable characteristics of the small local market to provide enterprises with more considerate services. For example, registering as a VIP member will give you a corporate website and provide corresponding website operation training (this is also the case.
4 Innovative service methods, such as video interviews, corporate video presentations, and job seeker video presentations. In this way, we not only provide companies and job seekers with a platform to find jobs and recruit employees, but also provide a platform to display themselves in an all-round way.
5. Establish a win-win business cooperation model with local related industries. For example: providing local training institutions with advertisements for a period of time, and asking them to encourage their students to register as members on our website. In this way, our website's job seeker resources can be quickly expanded.
The above are some of my analysis and thoughts on local job seeker websites. You are welcome to give me feedback. The article comes from: www.blzpw.com. Webmasters are welcome to reprint it. Please keep the link for reprinting. Contact QQ:422842606