Lao Xie, I have been writing soft articles for so many years. Now many webmasters ask me about Lao Xie’s tips for promoting soft articles. Today I will come to ADMIN5 to talk about it. Soft articles are another form of advertising, but they are not naked promotions of their products. Or a website, but adopts a tortuous way to express it. For example, there are two methods of explanation and narrative in writing. Advertisements are equivalent to expository texts, some soft texts are equivalent to narrative texts, and some soft texts also use poetry and prose. forms of expression.
1. Bringing a link to your own website can increase effective external links, but not every article needs to bring a link. If you have a reluctant link, others will easily find that it is a soft article, but the link can guide search engines to crawl to you. on the website, thereby increasing the probability and ranking of being indexed by search engines.
2. The first function of soft articles is to attract attention. The more shocking the better. A large number of soft articles in the same time period can quickly attract attention to your website. This is very important when it is acquired or a new website is just established. Necessary, and in the early stages of the website, it can attract a group of early followers or potential customers.
3. Promote the author’s values. Soft articles are different from advertisements. To a large extent, they contain personal opinions, such as "I read Baidu today", and then include a link to your own website. This is an expression of your own values. By the way, the soft articles include It’s just a link, and through such soft articles, you can not only express your own opinions, but also promote the website. If the writing is good enough, you can also attract friends with the same views to discuss progress together. This effect is exactly what Lao Xie and I are pursuing.
4. Traffic import. This advantage may be related to SEO. In the beginning, website traffic was very difficult. If you write soft articles and bring links, people will click. This kind of click behavior will bring basic traffic to our website. Such traffic may not be commercial traffic or intentional traffic, but it will still have an impact on the initial development of the website. From an SEO perspective, if the website has some stable traffic sources in the early stage, and the website structure and content settings It's reasonable, then the ranking will slowly rise.
5. Webmasters can use BLOG to promote soft articles, register one of some large domestic BLOGs, and put your products or keywords on the BLOG. No matter how many links you add to the BLOG, they will not care about you. , Haha, this effect is very good.
The above are some of Lao Xie’s experiences in writing soft articles. I hope it will be of some help to webmasters.
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