Everyone has seen the success of Shi Yuzhu, the myth of China's first loser to China's richest man... However, do you know that Shi Yuzhu's success is inevitable... The way of thinking determines the way of working, and thus determines success or failure.
Shi Yuzhu is the best marketing textbook. We can learn several extremely useful marketing strategies from Shi Yuzhu, and we would like to share them with you:
One: The product must be good enough.
Everyone knows that Shi Yuzhu's first pot of gold was selling the software that he spent three years writing. I have never used Shi Yuzhu's software, but it took Shi Yuzhu three years to write it. I believe it will not be difficult to use. Shi Yuzhu told us that if we want to make money, we must first make our own products well-made. You are a junk website, download the source code, collect some data, and publish two soft articles to make money. Do you think it is possible? The most important thing in China is people. Webmasters are least afraid of competition. Download the source code, collect data, and publish soft articles. How many more people do you think you can do with more manpower? You are not required to do as well as Sina (sina.com) or NetEase (163.com), but at least you must be a little creative and in-depth, and at the worst, you must do as well as Baidu. Milliondollarhomepage.com and ninnd.com are like this. Take some time to develop your product properly. A promotion brother told me that he spent a month writing an article, and the traffic surged the next month. I am not encouraging everyone to post soft articles, but I am telling everyone to calm down and take good care of their own things. Make the most of what you have, and don't break the corn like a monkey, take one and throw another away, and end up with empty hands.
Two: Put the best products in the best media.
At that time, Shi Yuzhu only had 4,000 yuan, so he worked hard to create an advertisement for 8,000 yuan, and earned 100,000 yuan a month later. When the strongest product meets the strongest media, it will inevitably produce a nuclear fusion-like effect. On the Internet, don’t be afraid of investment. If you post a few soft articles and reply to a few messages a day on a small website, how much benefit can it bring to you? Don’t have money? If you don’t have money, borrow it first. If you can’t borrow it, don’t do the Internet. The Internet is all about it. Burning money. At least for the big websites I’ve seen so far, early investment is very important. If you can’t even afford a server and the website often can’t be opened, how capable do you think you are to make others like your website? When you have money, find the best media and buy ads. Everyone knows about good advertising providers, so I won’t go into details here. To summarize the second point, find the best media and spend some money to take a gamble. Of course, your product must be good enough first. If you are a garbage dump, don’t waste money.
Three: Matthew effect, let the traffic increase.
When Shi Yuzhu used the first pot of gold he earned to quickly expand the scale, he returned all the money to the market and invested it, thus maximizing the capital expansion like a snowball. The Giant Group, which later made the whole country proud, grew from Shi Yuzhu's first pot of gold. The same goes for building a website. When your traffic exceeds 10,000 for the first time, you will enter a new period. This period is often the time when you invest the least and get the best results. The Matthew effect is particularly obvious. Maybe your traffic increased by less than a few thousand a month before, but now your traffic may double in a day. At this time, we need to ramp up traffic and revenue and continue to grow bigger and stronger. Revenue comes from traffic, and then all the revenue is increased to increase the conversion ratio and invested again in traffic growth. One mistake many webmasters make is that they can’t wait to make money when they have some traffic. As a result, it’s like killing the goose to retrieve the eggs. After a few months, they may no longer receive money, or they may continue to maintain this level and no longer make progress. There were hopes of becoming bigger, but they were all too hasty and the website died.
Four: Continue to grow and focus on products.
Later, beyond our imagination, the giant fell. Analyzing the reasons, getting involved in the unfamiliar health care product market led to internal emptiness, continuous blood drawing for remediation, and huge consumption of money in the Giant Building, which ultimately led to the destruction of the Giant. For a website to reach a certain scale, the healthy and orderly flow of the capital chain is very important, no less than the blood vessels of your body. The product is the skeleton. Whether it can grow strong enough depends on whether your product is perfect. As a top webmaster, what you should be thinking about is whether to make your product strong enough and great enough, just like Taobao (taobao.com) now. This market only belongs to you, then you are the king.
Five: Don’t worry about the profit model.
Shi Yuzhu is the same now. He makes money by selling brain platinum, brain gold, and gold wine... It is possible to make money even by selling melamine... Once it reaches a certain scale, the profit model is natural. The profit model will be extremely clear...just like celebrities' underwear...at that level...underwear can be sold, let alone anything else...So, don't talk to me about the profit model, first create users... ...For example, Facebook, such as xiaonei, such as Tianya, such as im286, are there any profit models for these? No, but please remember that when your user base is large enough, you can sell underwear for money, not to mention kisses, then It's a priceless treasure. Webmasters, please work hard to build your website first, increase your products, and increase your traffic. Don’t let foreigners think that we only do garbage dumps... We already have more garbage stations than they do, and they have long been resigned to their defeat.
Of course, all the above mentioned have the most basic foundation, that is, a good enough product must be as good as tianya.cn, milliondollarhomepage.com or (ninnd.com). Only a good product can retain users. It is a constant source of motivation. Therefore, webmasters, change your thinking now, update your working methods, start a new journey, and start doing something meaningful. Finally, please remember the law that human society has always followed - without benefits, there is no value. Value comes from users' demand for products. Make your own products well.