The reason for writing this article is something I thought of when I was cooperating with 39 Health Network a few days ago. I think everyone knows that 39 Health can now be said to be the leader of domestic health portals. Although it is also helpful to seek medical advice and answer all questions. It’s good but I feel like it can’t keep up with 39.com. The profit models of these three major health websites are different but similar. Their good profit models can actually be copied.
Nowadays, many small and medium-sized webmasters have turned their goals to the local market when positioning their websites, so now there are more and more local navigation or local and regional vertical websites. I have also read some local health websites in the past few days. Similar websites, but they have little content, and the profit model is too simple, still relying on traditional advertising. I think the profit model of local health information websites is still very rich, and currently not many local health information websites are being developed. The following are several profit models that I think local health websites can currently use:
1. Traditional advertising model—surface cooperation
(1) This type of advertising generally means doing some advertisements in the advertising space of the website. If the quality of the website is very good, the advertising space can generally be sold more expensively. As for local health websites, you must find some hospitals to cooperate with. , they are actually very willing to invest in these advertisements locally, because most patients in regional hospitals are targeted at the province, so the advertisements they hope to invest in are also regionally targeted.
(2) Hang some advertisements, such as GG or others, but this is not recommended for long-term development. The layout is very important.
2. New profit model-----content cooperation
(1)Hospital database
Build a hospital database platform and include local cooperative hospitals. The main functions of the platform are to add some hospital information release functions and some expert recommendations. The key is to give each hospital a platform to showcase itself. Such a platform hospital They will also be willing to invest some advertising costs to participate, especially after seeing what other local hospitals have done. Basically, the difficulty of this model may lie with the developers of the database platform.
(2) Famous doctors online
Many hospitals are willing to cooperate and allow the hospital's well-known doctors to answer questions raised by netizens or patients. This model is actually a win-win for the hospital, because it not only increases the visibility of the experts, but also improves the hospital's reputation. As long as the price is reasonable for such a good thing, I believe most hospitals will choose to cooperate.
(3)Department advertising contract
Contract out the entire advertisement for a certain department. The specific method of cooperation after contracting is to combine traditional advertising space with content to make the contracting hospital feel it is worthwhile. This will not only strengthen cooperation with various hospitals, but also provide long-term benefits. profit.
There are many ways to cooperate on content, and the specifics may vary according to the program platforms used by each. Therefore, the website's profit model needs to be broadened by itself. Traditional advertising space revenue can no longer meet the needs of many websites. The Hefei Friendship Hospital (www.4666688.com) where I work has cooperated with many health websites on content, but has never found a better local health website, so you can try this blank. .
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