Online direct selling is a type of direct selling, which refers to the operating model in which manufacturers directly contact end users through the Internet without going through wholesalers or retailers. It is understood that e-commerce has a history of ten years in China, and online direct sales entered China as early as the late 1990s. An obvious sign of this is the birth of China's first online marketing software, Business Express. With the application of online marketing software by enterprises, online direct selling has gradually become a trend and is gradually changing the pattern of the traditional marketing system.
Online direct selling helps companies explore new markets
After online direct selling participates in marketing, the first major contribution it makes to the company is to strengthen the company's external publicity, which is helpful for the company to explore new markets.
At that time, domestic business websites had just emerged, and most people were still unfamiliar with online shopping. Most companies use the Internet as an important means of external publicity. As long as they publish company and product sales information on the Internet, people all over the country can see it. Although this will not bring about much change in the company's sales in a short period of time, the company and its products will leave a rough impression on people's minds, and even customers in need will inquire carefully or go directly to the site for inspection. To a certain extent, online direct sales broaden the market space of enterprises, and sales are not restricted by geography.
Online direct selling directly affects a company’s sales
With the rapid development of domestic e-commerce websites and the increasing maturity of online marketing software, more and more traditional enterprises have begun to use the online direct sales model to sell online products, especially after 2004.
Analysys International statistics show that China's e-commerce transactions totaled approximately 440 billion yuan in 2004 and approximately 620 billion yuan in 2005. According to statistics from the National Bureau of Statistics, China's e-commerce transactions totaled more than 1.5 trillion yuan in 2006. According to iResearch statistics, China's e-commerce market size in 2007 was approximately RMB 1.7 trillion. It can be seen that Internet marketing has directly affected the sales of enterprises.
As the role of online marketing becomes more and more obvious, it has become a trend for companies to choose online direct sales. Dell, Amway, Avon, etc. have all started online direct sales. Online direct sales have directly affected corporate sales. In addition, online direct selling has an even greater impact on emerging industries. Take fitness equipment for example. A well-known domestic fitness equipment manufacturer once cried bitterly after a dinner party and complained that if it were not for direct sales through the Internet, his factory would probably have been sold long ago.
Online direct selling optimizes the traditional distribution system
After online direct sales joined the marketing system, conflicts seemed to arise between manufacturers and distributors. On the one hand, with the increase in online direct sales, the size of the distribution market is more or less affected; on the other hand, end users have a more detailed understanding of manufacturers and products, and even the price ranges are relatively transparent, and distributors can no longer When you ask for a price, your profit margin is relatively reduced. Once the distributor's interests are seriously damaged, it will inevitably affect the manufacturer's profits. It is clear that the traditional distribution system is no longer relevant. The pressure brought by the new marketing model of online direct sales requires all manufacturers to make timely adjustments and formulate a more scientific and reasonable distribution system and price policy, which will not harm the interests of customers and distributors, but also ensure the orderly progress of online direct sales. .
In this regard, companies such as Dell, Amway, and Avon, which were early adopters of online direct sales, have done better. They have successfully combined online direct sales with the reformed distribution system. The distribution market has become more standardized, and online direct sales can also be organized in an orderly manner. By doing so, customers can rest assured when purchasing and distributors’ interests are guaranteed. The new marketing system of "distribution + online direct sales" adds new vitality to the enterprise and promotes its rapid and good development.
The entrepreneurial spirit of Huichuang over the past few years has evolved from telemarketing to advertising and marketing in various buildings in the city center to our successful online direct sales today. This is the result of five years of hard work by our Huichuang people. We use this opportunity to summarize the past five years on our entrepreneurial journey. Firstly, it is for our own better start, and secondly, we want to let others see if it can inspire and help other entrepreneurial lives. For details, please log in to http://www.hainanweb.net/newsDetail.asp?id=267 and click to enter. I hope to get the maximum benefit with the minimum investment. I hope everyone can get a sweet share of this big cake.