YouTube is a very famous foreign video live broadcast website. Here users can see various types of long videos and short videos. So let’s take a look at how much money you can earn from uploading a video to this platform and playing it thousands of times.
YouTube's business model is very simple. YouTube builds a platform, creators upload content, and viewers watch the content. As the platform grows, it has a huge audience and traffic, and advertisements begin to be inserted into various places in the video. Common pre-rolls (before the start of the video) Ads), post-rolls (ads after the video ends), etc. Advertisers are interested in the large traffic of the platform, so they have to pay to insert ads. The billing is calculated based on the number of clicks or views of the ads. The revenue generated from this part is divided between the YouTube platform and the creators, with the platform 45% and the creators. 55%. The higher the video playback volume, the more people will watch the advertisement, and the more revenue the creator will receive.
YouTube advertising uses revenue per thousand views, also called CPM. CPM generally refers to the advertiser's bid, which means that CPM needs to be divided between the platform and the creator. YouTube calls the creator's revenue per thousand times RPM. If a video has 10,000 views and its RPM is 1 US dollar, then the revenue from this video is 1*10,000/1,000=10 US dollars. Creator income =RPM*play volume/1000.