Instagram is an external platform used to take photos and share photos or social posts. Some users don’t know how to promote themselves on this platform. Let’s take a look at the Instagram promotion methods.
Like any social media platform, Instagram is a community.
Just as your business is a valuable part of your local community, you also want to show that you are a reputable and valuable member of the Instagram community.
This will help you gain followers who are eager to interact with your content.
Posting great images or videos isn't enough!
In order to build your reputation in the Instagram community, you need to follow influencers and other brands (even direct competitors), join the conversations they start, and interact with the content they are producing.
You have to spend engagement to get engaged!
And, when your followers create conversations in the comments section of your posts, actively participate in these talks and respond with questions, concerns, compliments, and other sentiments.
Fox at Snow Cafe in Columbus, Ohio demonstrates this in the following article:
Not only did they give a shout out to whoever took the photo, but they also responded to a comment asking about a potted cactus tag at another local business in Columbus.