I saw the report "Pigherds Encountered a Bottomless Bidding Pit on Baidu Online Marketing" : The price of bidding keywords in the pig market fluctuated like a roller coaster, which made those big pig farmers suffer. If you accidentally search for words such as "miao pig, piglet, piglet, piglet" on Baidu, and accidentally click on a top-ranking link, you will bring dozens of yuan in revenue to Baidu. As for the specific amount, it changes over time. In just a few days, the price of these words fluctuated wildly between hundreds of yuan and 20 yuan. A group of pig farm owners in Suqian, Jiangsu Province are engaged in a fierce price war in Baidu's bidding ranking advertising business. The maximum price per click is 100 yuan, and every click will transfer the money of half a piglet to Baidu.
Such news made me think again. What happened to Baidu bidding? Why did it disappoint the public time and time again. What’s wrong with netizens? Why do they jump down again and again knowing it’s a trap?
Baidu PPC is an online promotion method that pays for results. With a small amount of investment, you can bring a large number of potential customers to your company and effectively increase your company's sales and brand awareness. The benefits it brings to advertisers are that it is the world's largest Chinese online marketing platform with wide coverage; it pays according to results, and the average cost of acquiring new customers is low; it is highly targeted; it has comprehensive customer coverage; and it provides considerate service throughout the process.
But has Baidu really done this? Since the "Sanlumen" CCTV exposed the shady story of Baidu's bidding, Baidu's bidding has been lingering under the criticism of public opinion. Recently, it has been reported that Shenzhen lawyers sued Baidu for providing false click-through rates in bidding rankings, and Internet marketing suffered from bottomless bidding pits. These incidents are a wake-up call for Baidu and even various companies and websites to understand their responsibilities and understand that you have a role in society. should play a role.
Webmaster Network (www.admin5.com) Wen Yang believes that as a webmaster of each website, you should also carefully choose the method of online promotion, so that the money you spend can truly get a return and achieve the effect of online promotion. Will you continue to bid on Baidu? I don’t know what the answer is for webmasters, but for me personally, I am disappointed with Baidu.
Many webmasters will definitely ask, how to promote their own website?
1. In fact, there are many ways. You can go to the link area of A5 ( http://bbs.admin5.com/index.php?gid=319 ) to make a friendly link to increase your external and internal links and improve yourself. popularity!
2. You can communicate with other webmasters on A5 forums and websites and find some information that suits you, so that you can solve your own online promotion problems in a targeted manner, and you can also learn from other webmasters’ experiences and experience. Save a lot of detours and spend a lot less money!
3. Go to A5’s promotion and planning document writing area ( http://bbs.admin5.com/forum-337-1.html ) and spend a small amount of money to write a few original soft articles. I believe your website promotion will be successful. It works! At least your website will be updated every day, so there will be no problem with inclusion!
4. Of course, a good signature will take your website or business promotion a step further. A5 also provides webmaster signature services ( http://bbs.admin5.com/forum-352-1.html ). The price is low, the service attitude is good, and the quality is authoritative and high. Baidu Bidding does not have such high service quality!
A5 provides all kinds of services you need. I believe all webmasters should go to A5’s trading forum when you see this! Find the services that suit your online promotion. Believe me, A5 will provide you with the services you need. Your best, highest quality service!