For many friends, Xiaomi Youpin should be familiar with the platform, where you can buy a variety of Xiaomi products. So is Xiaomi Youpin a Xiaomi brand? This issue may not be clear to many users. The following is an introduction to the relationship between Xiaomi Youpin and Xiaomi. Let’s learn about it together!
1. "Xiaomi Youpin" is one of the enterprises in Xiaomi's ecological chain. It focuses on the design, research and development, production and sales of intelligent hardware and consumer goods, and provides consumers with high-quality and stylish products through the Internet platform. "Xiaomi Youpin", as one of Xiaomi's ecological chain companies, has many subsidiaries under it, including: Shenzhen Xiaomi Technology Co., Ltd., Shanghai Xiaomi Investment Management Co., Ltd., etc.
2. Is Xiaomi Youpin related to Xiaomi? The answer is of course no relationship. The two are two independent brands and operate independently. Xiaomi Youpin is a Xiaomi ecological chain enterprise, an e-commerce platform focusing on high-quality consumer goods. It is a technology company that "centers on user needs" and provides high-quality products and services through the incubation, investment and management of ecological chain enterprises.
3. Xiaomi Youpin is Xiaomi’s e-commerce platform. It was established in May 2017 and aims to provide “new domestic” products for people who pursue high-quality life. Here you can find all your favorite Xiaomi ecological chain products.
4. Starting from 2018, the development of Xiaomi Youpin has entered the fast lane: within one year, it has completed the integration of Xiaomi ecological chain enterprises, investment institutions, governments and other resources, and completed independent brands, independent financing, and independent operations; in 2019, Youpin It was officially announced that it had received a strategic investment of tens of millions of dollars from DCM Group and reached a strategic partnership with DCM Group; in March 2020, Youpin was officially launched for operation. It has now become one of Xiaomi’s important e-commerce platforms. Now in addition to Youpin, there are also Xiaomi Mall, Xiaomi Youpin APP, etc. So the two platforms are independent of each other.
5. Xiaomi adopts a sales model that combines online and offline, and positions itself as a technology company with Xiaomi mobile phones as its core. However, in the development process, it does not completely rely on the sales of Xiaomi mobile phones. On March 31, 2015, "Xiaomi Youpin" announced its entry into offline channels and officially entered offline channels. In addition to the offline experience stores that have been opened in Beijing, Shanghai, Shenzhen, Guangzhou and other places, "Xiaomi Youpin" will also open 3,000 "Xiaomi Homes" across the country. Through cooperation with existing physical retail stores, Some online and offline channels have advantages to promote product sales. Compared with Lei Jun’s Xiaomi mobile phones, “Xiaomi Youpin” is a brand new model.
The above is Xiaomi Youpin. Is it the Xiaomi brand? For an introduction to the relationship between Xiaomi Youpin and Xiaomi, please pay attention to this website for more related information and tutorials.