There are more and more websites, and most industry websites have the momentum of being preemptive. How to quickly promote and develop industry websites that started late will not only rely on individual keyword traffic brought by SEO to develop and grow. User stickiness is the key. How to stabilize Customers in the industry are the foundation of the website's position in the industry.
Website name: Puer Tea Bar (www.puertea8.com)
Industry: Pu'er tea industry
Main place of operation: Kunming, Yunnan
Sub-operation places: Guangdong Province, Shanghai City, Guizhou Province, Hong Kong, Taiwan, Malaysia, etc.
Background introduction: The Pu'er Tea Bar website was established at the end of 2006, and the online operation began in early 2007. At that time, the badly speculated Pu'er tea entered the bottom, and various Pu'er tea websites emerged. Many of them have become popular. Remember Admin5 also held an SEO competition for the keyword "Pu'er tea".
Regardless of the reasons for the speculation of Pu'er tea, the Pu'er tea industry, which has fallen from the top of the mountain, is in desperate need of an information communication platform for industry insiders that is loose, fair, and free of hype. The "Pu'er Tea Bar" tea club is based on this idea and background. began her journey.
Zhan Xiao started with a small tea merchant and tea enterprise. In Kunming, the main place of operation, he obtained the venue and tea products provided by local tea merchants for free, and organized a few industry insiders and Pu'er tea lovers that he knew at the time to meet friends and tea lovers. Discussing and drinking Pu'er tea, I remember that there were only six people in the first tea club.
However, as long as you persist, the power of the circle is powerful. In this free form, like a snowball, with the love of tea as the main line, people entering the circle come from all walks of life, and they bring their own information and energy. , business exchanges within the circle and the extension of related supporting industries (packaging, transportation, services) began to take root.
"Pu'er Tea Bar" began its development process by utilizing the tea club:
1. Focus on tasting Pu'er tea and set different discussion topics for each tea club. This will enrich the interests of tea friends and avoid fatigue.
2. Use the "Pu'er Tea Bar" online platform to conduct online real-time live graphic and text reports for each tea club (all real people with their true identities on the Internet), attracting a large number of tea lovers from other places and retaining information (seems like It also partially solves the problem of original content).
3. Use the online platform to conduct follow-up discussions and exchanges after the meeting, which will stick to users to a large extent.
4. Adhering to the principle of free of charge and a relaxed environment, more and more tea merchants and tea companies have begun to provide free tea products (and also use websites for promotion) and venues for tea clubs. The scale and form of tea clubs are also constantly increasing. Development amidst changes has enriched the tea club.
5. Through tea clubs and online platforms, Pu'er Tea Bar distributes the tea donated by tea merchants for each cake to tea lovers and tea merchants all over the country (world) for free, and never keeps any piece of tea privately. , which has gained the trust of more and more tea merchants and tea lovers to a large extent, and also created many practical business opportunities for tea merchants to sell their tea to various places.
6. To use a NetEase advertisement: "The power of gathering people online", this makes the tea lovers of "Pu'er Tea Bar" have tea lovers from other provinces, overseas, and foreign countries coming to participate. At the same time, "Pu'er Tea Bar" Tea clubs have also been launched in various forms across Guangdong, Shanghai, Guizhou, and abroad, and have used the platform of the "Pu'er Tea Bar" website for actual reporting and exchanges.
7. As of yesterday, the Kunming Tea Friends Club of "Pu'er Tea Bar" opened its 66th issue, and the road will continue.
Below are some live pictures of some tea clubs, which can basically show the development process (some old pictures are too small and have logos, please forgive me):
Figure 1: The 10th tea club, industry insiders explain the knowledge of Pu'er tea
Figure 2: The 12th Tea Club, tea art performance provided by tea merchants
Figure 3: The 16th Tea Club, tea and culture are inseparable
Picture 4: The 21st Tea Club, the fleet of vehicles ready to go to other places for tea culture exchanges
Figure 5: The 21st Tea Club, tea culture exchange attracted TV reporters
Figure 6: The 32nd Tea Club, journalists who followed the caravan into Tibet on foot used pictures and videos to explain to the tea drinkers the stories of the caravan’s journey to Tibet.
Figure 7: In the 32nd Tea Club, the rare sight of the caravan entering Tibet attracted the attention of tea lovers.
Figure 8: The 41st Tea Club, the first session of tasting tea sent to Kunming by tea friends from other provinces (foreign countries)
Figure 9: On March 13, 2008, the first tea friends meeting of "Pu'er Tea Bar" in Dongguan, Guangdong started, with tea friends from all over Guangdong Province, Hong Kong and Malaysia participating.
Figure 10: The 42nd Tea Friends Association held a tea fighting event at the suggestion of many tea friends.
Figure 11: The 42nd Tea Club, the tea competition between tea masters and experts in the tea competition
Figure 12: In the 42nd Tea Club, the prizes and venues for the tea competition were provided by several tea companies. It is said that a lot of the tea sets that won the first prize were sold.
Figure 13: The 43rd Tea Club, when the azaleas are in bloom, jointly organizes azalea appreciation and Pu’er tasting activities with Kunming Black Dragon Pool Park
Figure 14: The 43rd Tea Club organized 11 tea companies to provide free Pu'er tea to gamers in the park. Even the awnings were provided by XX Beer for free.
Figure 15: The 43rd Tea Club, the interaction between Pu’er Tea Bar Tea Club and park visitors
Figure 16: The 43rd Tea Club, showing Pu’er tea art performance to park visitors
Figure 17: In the 43rd tea club, a well-known calligrapher from Yunnan wrote for the tea club on the spot.
Figure 18: The 43rd Tea Friends Meeting, park visitors from Xinjiang interacted with tea friends to mention words
Figure 19: In the 43rd Tea Club, college students from Yunnan University presented tea products
The tea party was reported by various newspapers and online media, including Yunnan Daily, Sina.com, etc., so I won’t post pictures one by one. Here are the links, you can take a look:
Yunnan Daily Network
http://www.yndaily.com/html/20080411/news_99_56398.html
sina.com
http://news.sina.com.cn/s/2008-04-14/102713734015s.shtml
Cailong China
http://www.clzg.cn/xinwen/2008-04/12/content_1296943.htm
Figure 20: During the "Honghe Love" operation, tea drinkers learned that Qiyong Hope Primary School (Hani ethnic group) in Baohua Township, located in Honghe County, Yunnan Province, sleeps on such a bed
Figure 21: Thanks to the initiative and donations from many tea drinkers, 60 bunk beds were shipped to complete the "Red River Love" action of tea drinkers!
Picture 22: After a bumpy journey, we finally arrived at Qiyong Hope Primary School in Baohua Township, Honghe County at 23:55 late at night. We arrived too late, the children had already rested, so we didn’t disturb them, and the teachers were still waiting at the entrance of the village to greet us.
Figure 23: The children finally have new beds.
Figure 24: The love of netizens, the explanation given by the "Pu'er Tea Bar" website to netizens and children.
Figure 31: May 17, 2008, "Pu'er Tea Bar" the first tea club in Jiangmen, Guangdong
Figure 25: The 46th Tea Club, the 5.12 Wenchuan Earthquake caused deep pain. It’s time for “Pu’er Tea Bar” to take action and do what we can with practical actions.
Figure 26: The 46th Tea Club, under the initiative of the "Pu'er Tea Bar" website, was co-organized with the Yunnan Youth Foundation and united 20 tea companies. On February 25, a public welfare Pu'er tea event was held at Kunming Taoyuan Square. Charity sale donation activity "Pu'er Tea Bar Ignites Hope"
Figure 27: The 46th Tea Club, some tea companies specially produced tea and printed labels for this event.
Figure 28: The 46th Tea Club. In addition to tea companies, Yunnan’s calligraphy and painting circles also participated in the charity sale.
Figure 29: The 46th Tea Club, students and teachers from the disaster area who moved to Kunming to attend school performed the program "Grateful Heart"
Figure 30: During the 46th Tea Club, Yunnan Youth Development Foundation staff issued invoices and certificates for donations on site.
Relevant media reports as evidence
Yunnan Information Port---News Channel---...
http://news.yninfo.com/yn/ynyw/200805/t20080525_643647.htm
Yunnan Youth Foundation
http://www.ynxwgc.org/Html/3790.html
admin5
http://www.admin5.com/plus/view.php?aid=86238
Figure 32: 2008-10-26 "Pu'er Tea Bar" Shanghai's first tea club opens
Figure 33: The 5th Guangdong Tea Club of "Pu'er Tea Bar" was successfully held on November 22, 2008
Figure 34: 2008-11-29 "Pu'er Tea Bar" was held in Guiyang City, Guizhou Province - the first tea club of Yelang Kingdom
Figure 35: The 59th Tea Club "Pu'er Tea Bar" and "Dayi", one of the leading enterprises in the Pu'er tea industry, jointly organized the tea club
Figure 36: The 63rd tea club "Pu'er Tea Bar" and "Longrun", the leading company in the Pu'er tea industry, jointly organized the tea club
Figure 37: The Guangdong Tea Friends Association (the 8th Jiangmen Station) opened, and at the same time the ninth branch of Dayi Pu'er Tea Jiangmen opened, which can be said to be a red flag waving.
Figure 38: The 66th tea club "Pu'er Tea Bar" and Kunming high-end club "Tea Inkstone" jointly organized the second tea fighting event (April 26, 2009)
Figure 39: In addition to the tea club, during several major holidays, "Pu'er Tea Bar" also organized tea mountain tours to the origin of Pu'er tea in Xishuangbanna. The picture shows the October 1 holiday in 2007
Figure 43: On May 1, 2007, during the holiday, "Pu'er Tea Bar" organized tea lovers to go to Xishuangbanna, the origin of Pu'er tea, to visit the tea mountains. The picture shows the cart moving forward.
Picture 44: 2007-5-1 5. During the holiday, tea mountain trip, tea friend Cui Lin (local) of Pu'er tea bar is teaching the little girl Aini how to choose fresh leaves.
Figure 40: 2007-10, 10. A Pu’er tea bar and tea mountain tour, approaching the virgin forest, the road and the trees can’t be clearly distinguished.
Figure 41: 2007-10, 10. Foreign girls and tea growers in a Pu’er tea bar and tea mountain tour
Figure 42: 2007-10, 10. A Pu'er tea bar, tea mountain tour, walking through the virgin forest
Figure 45: On November 2008, Pu’er Tea Bar once again organized tea lovers from all over the country (Guangdong, Shanghai, Hong Kong) to go to the Xishuangbanna Tea Mountain.
Figure 46: On National Day in 2008, tea lovers from all over the country had a party with the local ethnic minorities.
Figure 47: On National Day in 2008, I usually drink tea, but this time I went to the fields to pick tea myself.
Figure 48: On October 1, 2008, picking tea was not easy. Local children came to help.
Figure 49: On National Day in 2008, Hong Kong tea drinkers were happy about the harvest
Figure 50: On November 2008, fat tea drinkers from Shanghai also tried the method of frying tea.
Figure 51: On October 1, 2008, the journey was not only joyful, but also difficult.
Figure 52: On November 2008, a tea club in the origin of Pu’er tea
Figure 53: On November 2008, tea and culture are inseparable. Some book clubs were held to entertain tea lovers and enrich their lives.
Figure 54: On November 2008, the book club originated from the idea of combining tea love with calligraphy and painting.
Figure 55: On November 2008, sometimes, when tea and culture are combined, some good things will come out.
The offline activities of "Pu'er Tea Bar" are carried out in various forms. The above listed are only some of them. The offline activities and website are developed in conjunction with each other to enhance the influence and trust of the industry station in the industry.
The biggest advantage of industry websites is that if you make good use of some companies in the industry, it is easy to obtain the support of these companies, so that holding some offline activities does not actually require any capital or economic costs, but it requires more attention and time. Communicate with enterprises and strive to create some favorable conditions and sales channels for them. If your website is small and the influence is not enough at first, try to cooperate with small businesses. When you become bigger, it will be easier for large enterprises, and some of them will come to you. , the above example is an example of cooperating with leading companies in the industry to hold events in the middle and later stages.
Make good use of the power of netizens inside and outside the industry circle. For example, in the above activities, various venues and vehicles were brought in by netizens, like many outdoor activities, such as flying floats, cloth signs, audio equipment, and awnings. Manpower, etc., are all obtained through connections with netizens to attract borrowed support. In fact, the most critical thing is to use netizens (for Pu'er tea bars, tea lovers) as core personnel and integrate them into the circle and website. Come, participate in the development and construction of the website, let netizens also have a sense of accomplishment, and share happiness and hardships with the website. My summary is: Never let your website stay away from netizens.
The above are some practical examples and experiences of running a website as a small website webmaster. I am not better than anyone else. I just do things down-to-earth and practical. It does not mean that the "Pu'er Tea Bar" website is successful. There is still a long way to go. We still need to go step by step. The above experience is shared with all the webmaster brothers. I don’t want to be far away from you. I hope it can give some industry webmasters a signal to persist. If you want to know more about the details of the above examples, you can go to the tea bar website. If you have questions or need to communicate, you can add QQ: 37310518.