Microsoft's way of promoting IE8 is ingenious. It does not release IE8 versions alone. Instead, it cooperates with major websites to launch customized versions. Now there are versions from Baidu, GG, Sina, etc., which are specially bundled with some of their cooperation websites. Serve. The most incredible thing is the cooperation with GG. FIREFOX is constantly encroaching on IE's market share, and Microsoft's newly launched IE8 can actually cooperate with GG. It can be seen that the measurement of both companies is better than the competition in China. Way better.
Although the current coverage of IE8 is not very large, Microsoft's innovative promotion methods can also give us some new inspiration. Relying on its own technological advantages, building a platform, and achieving win-win results with partners will be the mainstream of future Internet development. Software clients can be promoted in this way, and websites can also apply this method.
In fact, in terms of client cooperation promotion, the earliest and most successful one I have seen should be Qvod media player. Faced with the current situation where Baofeng monopolizes most of the market share, QVOD has found a new wonderland and cooperated with webmasters. Win-win, relying on strong technical strength, it is rapidly expanding its territory. Currently, the Baidu index of qvod and Qvod is around 20,000, while the Baidu index of Baofeng Video is only 20,000. The speed of expansion is evident, relying on the traffic of the qvod platform There are countless websites with tens of thousands of websites, and there are also rumors that Cai Wensheng invested in QVOD.
Seeing the explosive development of QVOD, Xunlei immediately followed suit and launched its own high-definition player GVOD. From the introduction, it is roughly similar to QVOD. It relies on the powerful platform of Xunlei and Dog Movie Search to give webmasters greater support.
Faced with such a fierce competition for customer desktops, allowing more people to jointly promote the client through client customization must be the focus of the next competition among software manufacturers, and it will also provide a new idea for Internet entrepreneurs. (Text/Jialun-IT Teahouse)