Why build a website to promote business growth?
Website construction is the application of various network design technologies to build their own sites and publish information on the global Internet for enterprises, institutions, companies and individuals. The website is a new platform for enterprises to display their image, publish product information, and grasp market trends. They can then open up new markets through e-commerce and obtain huge benefits and profits with very little investment.
The significance of corporate website construction is to: enhance the corporate image, open up a larger market, keep up with the trend of the times, and establish a new business management model, thereby leading the enterprise's entry point in the business field: providing better services to corporate customers, strengthening the relationship between the enterprise and society information connection between them, improve internal management, and increase operational efficiency.
The Internet can bring businesses a large number of customers regardless of region or country, and bring you unlimited business opportunities. Traditional corporate marketing takes the initiative to contact customers. If a company has its own website, it can turn proactive into passive, allowing potential customers to search for your website through company business scope or regional inquiries (online search engines, quite (in the "Yellow Pages") to get the information they want, and then contact you by email, phone, fax, etc. to facilitate business.
Handwritten website building
Website construction is mainly done by web developers using HTML language to manually create static pages, which cannot communicate dynamically with visitors and can only be called "corporate promotional web pages". Due to the development of technology, website developers use database programming technology to develop a website program for a specific enterprise, which can only be used by one enterprise. This kind of website building method cannot be used by the enterprise itself. This kind of website building method cannot be updated by the enterprise itself. Content, updated content or layout require professionals.
The second stage is the fully dynamic self-service website building method
Website building technology and service methods with self-service thinking as the core, building a powerful website content management system CMS, and allowing more people to participate in content construction are the core ideas of the second generation of website building technology. Now most high-end websites or portals have adopted this technology. Self-service website building is a website system through which a website can be easily created. For example, it is very easy to get back management now: if you can type, you can build a website. In fact, it is self-service website building
Sharing and exclusivity of interconnection
Shared bandwidth means that many servers share a bandwidth; the current shared environment in the domestic market is usually 100M shared, and a cabinet shares the 100M bandwidth. Interconnect Company's 100M shared bandwidth is strictly controlled to 15-20 servers per cabinet, and the bandwidth is monitored in real time through high-end switching and routing equipment to ensure that each user uses equal bandwidth and to avoid the occurrence of a very few servers due to network failures. Bandwidth anomalies affect other user servers.
Exclusive bandwidth means that a single server chooses the bandwidth of its own unique port based on its own business needs. This bandwidth will not be affected by other users. Interconnect Company's current exclusive bandwidth can be divided according to customer needs, usually exclusive 2M, exclusive 5M, exclusive 10M, exclusive 100M, etc., and the company can upgrade the bandwidth at any time according to customer needs.
Shared bandwidth may cause overall access to be slower due to network peak periods, but dedicated bandwidth will not be affected by network peak periods. The price of shared bandwidth is low and suitable for development-oriented enterprises; the price of exclusive bandwidth is high and suitable for websites with a certain popularity or brand to meet the high-quality access quality of users.
How to get effective customers (online marketing)
With the advent of the Internet marketing era, more and more companies are joining the ranks of Internet marketing. All of a sudden, numerous corporate websites have sprung up like mushrooms after a rain. Every company thinks that as long as they build a website and get a head start in search engine bidding rankings and have high website traffic, a large number of customers will flock to their doors. , in fact, a basic current situation of online marketing is that more than 95% of visitors do not take the initiative to contact the company after browsing the website. In other words, companies with websites are losing 95% of online business opportunities every day. How can they retain more customers? Marketing automation needs to be implemented.
Obtaining potential customer information is the goal of Internet marketing
When many companies implement online marketing, they invest heavily in search engine bidding rankings and pay attention to website traffic. However, increasing website traffic is not the goal. The goal of Internet marketing is to obtain more potential customers. With this business goal, the company's website construction will have goals and strategies, and it will be possible to have more insights into the website structure and functions. requirements, otherwise it will be just an "introduction" website. The website content cannot meet customer needs. No matter how high the website traffic is, it will not be able to retain customers, let alone obtain customer information. It is not difficult to see that a website that supports online marketing needs to have marketing functions, that is, the front desk of the website needs to effectively match the company's target market, business strategy, and marketing process, and move the marketing information originally transmitted through personnel to the website, thereby improving Delivery scope and efficiency; the backend of the website can manage customers and content, manage customer status, and provide differentiated content for different customers, which will greatly improve marketing effectiveness. Website structure and content are key to retaining customers.