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Correctly grasping the timing of website promotion is beneficial to the operation of the website and the development of the enterprise. When grasping the timing of promotion, we must use it flexibly.
One thing you need to know when promoting your website is that although there is not only one way to promote your website, website optimization is still very important for promotion. It is part of website promotion. Website optimization should be reflected during website construction, rather than waiting for it to go online. If the website optimization strategy cannot be seen during website production, the promotion effect will be compromised. This can directly bring benefits to the enterprise. The timing of website promotion should be paid attention to at the beginning of construction.
The way of website promotion can be changed, not static. If the original promotion methods cannot adapt to new functions or products, the promotion strategies and methods should be changed in conjunction with the launch of new products or new functions. For newly launched products and functions, promotion efforts should be increased. For example, with the launch of Baidu Youa, some popular keywords such as digital cameras, laptops, mobile phones, etc., Baidu Youa is ranked very high. This shows that Baidu uses its own search advantages to promote Baidu Youa very hard. Big ones.
Another thing to note about the timing of website promotion is that promotion does not have to be done all the time, because promotion is a money-consuming thing and should not be done at any time. Because promotion cannot always bring the same, sustained peak effect to the enterprise. At some stages, the company's positioning or goals are also different. This should also be reflected in website promotion. The promotion methods and promotion methods at each stage are not necessarily the same.
Different periods have different promotion methods. Some free and low-investment promotion methods, such as soft articles, forum promotion, website content updates, etc., should be persisted for a long time. As for some paid and heavily invested promotion methods, this depends on the needs.
Promote the opportunity. New energy vehicles have been a hot topic recently, and we know it is definitely a big market, but do you see which company is actually promoting it? Whether online or offline, they are just playing with concepts. Why? Because there is not enough time to promote it now, even if it is well-known, it will be useless because few people will buy such a product.
When the effect of large investment in promotion is not obvious, you can try to invest in small promotion for free; and when free small promotion has no effect, you can increase investment in promotion. For example, when promoting travel websites, you can choose more economical promotion methods such as forum blogs and soft articles in the early stage. When you have a certain user base, you can choose Baidu bidding ranking, website advertising and other paid methods to improve the promotion effect.
In short, when webmasters grasp promotion opportunities and methods, they must do so purposefully and selectively based on their actual situation. At every step of promotion, you must consider what kind of effect it can bring to the website, and improve your business "sense" to be able to detect potential opportunities for promotion in a timely manner and seize the opportunity for promotion.
The main purpose of promotion is to bring profits to the enterprise, so sometimes we have to consider comprehensively, and we can do the promotion that can bring profits and meet the development needs of the enterprise. The market is changing, so the timing of website promotion must also be used flexibly.
Original: www.siviy.com Reprint Statement.
Thanks beliy for your contribution