Xiaohongshu has many users and high activity, so how to place ads on Xiaohongshu? Maybe some users don’t know how to operate it. Next, I will bring you detailed operation methods for advertising on Xiaohongshu. I hope it will be helpful to you.
1. Ranking promotion
The ranking mechanism of Xiaohongshu is related to the total number of notes. In recent times, the number of new notes, the number of popular articles, and the number of likes, comments, and collections of the most popular articles are also related. We should be able to see that the basic interaction volume at the top of the ranking is very large. The better the interaction volume, the more users like it, and the Xiaohongshu platform will increase its weight and improve its ranking.
Xiaohongshu Notes ranking is very popular as a promotion method to attract traffic. A high ranking can bring a large amount of transaction volume, and the product drainage effect is particularly good. As for price, different words mean different prices.
2. Information flow advertising
Information flow advertisements appear on the discovery page when Xiaohongshu is opened, and actively appear on the user's Xiaohongshu interface. When placing ads, merchants can target users with gender, age, region, interests and other tags. The ads appear on the 6th page of the "Discovery Page" bit, 16 bit, 26 bit, etc. 6+10n positions. There are "sponsored" and advertising logos. The difference between the two is that the sponsorship logo is mainly on the Xiaohongshu website, while the advertising logo jumps to outside the official website. The information flow is more suitable for the early stage of the brand's planting and allows more users to understand the brand first. , accumulate brand potential.
3. Promotion of KOL, KOC and amateur notes
Kol refers to high-quality celebrities who have avant-garde beauty in terms of number of fans, looks, outfits, and makeup. After the note is published, it can be quickly spread to other users through the platform's push mechanism to fans, thereby increasing the popularity of the note and driving more natural traffic. Rather than promoting it yourself, choose KOLs that are accepted and recognized by the public based on your products and use them to edit and publish content.
Koc can be called a sales expert, and he is also a C-level expert. Generally, he has no personality background, and the number of fans ranges from a few thousand to 20,000 to 30,000. This group is mainly composed of mothers, women from third- and fourth-tier cities, and a small number of student party members. The exposure traffic brought by these KOCs is vertical. Their value is to serve as a foil for high-quality experts and to contribute to a brand’s articles. After all, the price of a high-quality expert is roughly the same as 5 popular experts. Among them, there will also be good articles, and it is common for small hit articles to appear.
An amateur is a real ordinary account, which can also be said to be a buyer's show. When many experts are promoting the same product, users will feel that it is an advertisement at first sight. At this time, something authentic is needed to support the brand, and the best way is to use amateurs. In fact, there are not many requirements for pictures and text. Just insert the mall link and brand number appropriately. It requires momentum in a short period of time. At present, Xiaohongshu strictly reviews amateur notes. If it is not sent properly, it can easily be blocked, which is equivalent to wasted effort. Posting amateur notes actually has two effects, usually for endorsement and place holder. In addition to increasing authenticity, amateurs can also seize keywords. After all, the price is low and there is a lot that can be posted.
4. Open the mall
Xiaohongshu can open a mall. After products are put on the Xiaohongshu Mall, users will also be able to search for related products when searching for content.