Internet marketing planning plan is a comprehensive and specific Internet marketing strategy and activity plan formulated to achieve certain marketing goals. A complete Internet marketing planning plan must include the following basic elements: seven modules including website analysis, website optimization, website promotion, online marketing training, charging forms, classic cases, and contact us.
Internet marketing planning program directory
1. Website analysis
1. Website traffic analysis
(1) Traffic source statistics
(2)Browse page and entrance analysis
(3) Regional distribution of passenger flow
(4)Search engine and keyword analysis
(5)Client analysis
(6) E-commerce conversion rate analysis
(7)SEO analysis
(8)Access to in-depth analysis
2. Site page analysis
(1) Overall analysis of the main page
(2) Page tags and keyword analysis
(3)Hyperlink check
(4)Browsing speed analysis
(5) Page layout analysis
(6) Website usability analysis
(7)User experience analysis
(8) Website integrity analysis
3. Website application technology and design analysis
(1) Analyze whether the current technology is reasonable
(2) Analyze whether the website structure is reasonable
(3) Analyze whether the website design is friendly and easy to read
(4) Analyze the coordination between website images, animations, videos, and text
4. Basic analysis of Internet marketing
(1)Keyword analysis
(2) Analysis of search engine registration status
(3) Analysis of search engine ranking status
(4)Exchange link relevance
(5) Analysis of main methods of Internet marketing
(6) Analysis of Internet Marketing Public Relations Environment
5. Website operation analysis
(1) Network investment analysis
(2) Website operation strategy analysis
(3) Website operating environment analysis
(4) Website operation tool analysis
2. Website optimization
1. Website structure optimization
2. Web page tag optimization
3. Web page weight loss compression
4. Hyperlink optimization
5. Page content optimization
6. User experience optimization
6. Optimization of administrator operation behavior
6. Website structure optimization
3. Website promotion
1. Search engine ranking
(1)Keyword selection
(2) Search engine login
(3)Search engine ranking
2. Relevant link exchange
3. Blog Internet Marketing
4. SNS marketing
5. Forum marketing
6. Knowledge Q&A marketing
7. Soft article promotion
8. Online advertising
4. Internet marketing training
1. Internet marketing training
2. Website operation training
3. Internet marketing consultant
5. Charging method
6. Successful cases
7. Contact us
Detailed writing of Internet marketing planning plan
1. Website analysis
1. Website traffic analysis
Installing a traffic statistics system can clearly judge the effectiveness of all current marketing methods on the website, and can also analyze:
(1) Traffic source statistics
You can clearly count the yearly, monthly, daily, and channel through which the customer flow comes to the website. The effectiveness of various promotion methods can be clearly judged.
(2)Browse page and entrance analysis
It can be determined which page on the website has received more traffic, and it can be analyzed from which page the customer flow enters the website.
(3) Regional distribution of passenger flow
The regional distribution of website visitors is clearly analyzed, and the proportion of homeless people in each region is displayed graphically.
(4)Search engine and keyword analysis
Analyze the proportion of traffic brought by each search engine, and analyze the keywords through which the customer traffic came to the website.
(5)Client analysis
Information such as the operating system used by the client can be analyzed.
2. Site page analysis
(1) Overall analysis of the main page
(2)Page tag analysis
(3)Hyperlink check
(4)Browsing speed analysis
(5)Source code design analysis
3. Website application technology and design analysis
(1) Analyze whether the current technology is reasonable
(2) Analyze whether the website structure is reasonable
(3) Analyze whether the website design is friendly and easy to read
4. Basic analysis of Internet marketing
(1)Keyword analysis
(2) Analysis of search engine registration status
(3) Analysis of search engine ranking status
(4)Exchange link relevance
(5) Analysis of main methods of Internet marketing
5. Website operation analysis
(1) Network investment analysis
(2) Website operation strategy analysis
2. Website optimization
1. Website structure optimization
Website navigation and page layout optimization
2. Web page tag optimization
Optimization of web page TITIEL keyword tags, web page introduction tags, picture annotations, etc.
3. Web page weight loss compression
Special webpage weight loss compression software compresses the webpage system and improves page traffic speed.
4. Hyperlink optimization
Hyperlink structure, hyperlink annotation, hyperlink path optimization
5. Page content optimization
Adjust the main page content and optimize the layout to make the content easier to read.
3. Website promotion
After a comprehensive analysis of the website, an online promotion method is selected. Among the many online promotion methods, the most important method is search engine ranking. Because other methods are relatively expensive and have short-term effects, but after the search engine ranking is done well, it can bring you high-quality traffic for a long time. 80% of a website's traffic is brought by search engines.
1. Search engine ranking
(1)Keyword selection
(2) Search engine login
Including GOOGLE, yahoo, MSN and hundreds of domestic and foreign search engines.
(3)Search engine ranking
Through our specialized SEO optimization technology, we optimize the entire website to improve the ranking of as many words as possible in various search engines to increase website traffic.
2. Relevant link exchange
Exchange links with related websites.
3. Online advertising
During the operation of the website, it is recommended to place some effective online advertisements.
4. Internet marketing training
It is better to teach a man to fish than to teach him to fish. Through the Internet, we will train your network technical personnel so that they can quickly master the secrets of Internet marketing and website operation, so that your website can lay a good marketing for us. After establishing the foundation, we can maintain its forward development stably and continuously.
1. Internet marketing training
Various methods and strategies of Internet marketing, as well as related details. Internet marketing, details win.
2. Website operation training
Operating a website is a long-term job, and different strategies actually require different strategies. We will tell you our experience without reservation.
3. Internet marketing consultant
During the contract period, through various communication methods on the Internet, you can consult us if you encounter various problems related to Internet marketing.
The goal pursued by the Internet Marketing Academy is to enable every student to make real money through the Internet through the 4-month course!
Author: Lu Xiaodong
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