QQ is a tool that should be familiar to many webmaster friends who have been on the Internet for many years. Maybe many of them are witnesses to the growth of the QQ brand. Based on my personal understanding of Tencent and QQ, most of the QQ numbers with 5 digits and shorter are concentrated in people who were exposed to the Internet in the early days, except for the early internal members of the Tencent QQ operation team. People in this circle should still have some top QQ hidden in their hands. This can be confirmed from the QQ numbers of several of my webmaster friends.
QQ has the largest number of registered users in China. You can not have MSN or a mobile phone number, but you will definitely not have a QQ number. While working at Emark Internet Marketing Academy, I learned from the company's consultants that when they do consulting work, they usually first consider recording the QQ number and then ask for the mobile phone number. Because the consultant believes that as long as someone can leave QQ, it is very easy to ask for their mobile phone number. Even if you don't leave your mobile phone number, through the QQ platform, this tool can help you find him anytime and anywhere.
With a portal website, QQ game platform, and QQ instant messaging chat software, Tencent has been focusing on user value since 1998 and has continued to meet user needs, facilitate users, and satisfy users. Today, it has occupied half of the Internet, and its power It is still expanding into other aspects, such as: online games, web games, QQ Music, SNS communities, C2C business platforms, etc. I won’t introduce Tencent here. I believe many people know Tencent better than me and understand the development of QQ. , I would like to emphasize that by talking about Tencent’s power and advantages so much, I want everyone to understand that the platform and tools of Tencent QQ are extremely valuable.
Next, I will introduce how to promote through the QQ chat tool platform based on my understanding of the QQ tool. I believe that there will not be many articles on the Internet about using QQ for promotion, but I dare to say that the following promotion methods may not be suitable for you. All understand and realize its value. There are many ways to promote on QQ. The key is how to use these means reasonably and effectively to carry out online promotion, which is a crucial step in the online marketing process.
Low-level promotion methods: send promotional information through QQ mail, QQ group, QQ friends, QQ mail group, QQ space messages, log comments, add QQ Taotao robot, and then add friends desperately, and then quickly send promotions through Taotao robot Information and so on. Many people should know these methods, and many people have used them, but the disadvantages of this method are not obvious. If the advertising intention is obvious, it can easily arouse others' disgust and dislike, especially if it is done to people who are not very familiar with it. It ranges from being added to the blacklist and spamming emails, to being more serious like directly submitting to the blacklist on the Tencent website. It is understood that if a QQ is reported by multiple people, your QQ may need to contact Tencent customer service before you can log in again. This is the personal experience of a friend of mine.
Intermediate promotion methods: Any place where promotion information can be entered such as QQ personal descriptions, signatures, QQ email user signatures, etc., but the advantage of relatively low-level promotion is to avoid being disgusted and disliked by others, and will not be criticized by Tencent. Punishment for spam and advertising information, because QQ personal data belongs to individuals, and Tencent has no right to process it as long as it does not involve laws, regulations or national policies. It is worth mentioning that one of the methods is QQ Friend Impression, which was recently launched by Tencent. Some people may have discovered that many people will implant some promotional information such as URLs when writing friend impressions for others. Personally, I think this method is better, but it is uncontrollable. The QQ owner can adjust or even delete such friend impressions at any time. This kind of promotion method is not highly controllable and the effect will naturally be poor.
The last, advanced promotion method: I believe many people should understand how to get friends on QQ, stranger visitors to QQ space, slaves bought and sold by QQ friends, and friends in QQ groups to actively spread what you want to spread for you. Promote information, this is a successful online promotion method. Compared with the previous two methods, this method is obviously much more advanced. How to allow visitors to spread promotional information for you from passive to active? I will not introduce it in detail here. I will give two simple examples. For example, if you are good at PS, you can find some funny icons and attach your promotion information, which can be a URL, and then send your modified funny expressions to the group. I believe many people will collect it, and then, by using your expressions at the right time to chat, you can invisibly do free promotion.
The other method is a method that I have experienced recently: I don’t know if you are interested in buying and selling slaves in QQ space. I often buy one of my teachers as a slave, and then change his name to: lxdong.com Welcome, and then torture To reassure you, this is basically what I do every day before I start working. Because the teacher I bought from is a famous blogger, so his friends will sell it quickly, and then I will buy it back immediately. In the process, Every time you buy or sell a slave, you need to give the slave a name. There is a lazy way to just click on the name given to him by the previous owner, and you can go directly to it, eliminating the trouble of entering it. The person who often competed with me as my teacher would manually fill in a name at first, but later simply clicked on the "lxdong.com welcome you" name I named and that was it.
There are countless ways, methods, means and forms of promotion. The key depends on when and how you do promotion. Doing the right thing at the right time can achieve very good results. For example: every morning, for normal work events, send him a news item by email, which can include promotional information; during holidays, send him a holiday blessing, which can be a form of viral promotion that many webmasters often mention. , make a simple personal homepage. After you pass it on to him, maybe he will pass it on to his friends. The word-of-mouth effect of spreading it to ten and hundreds of people is very impressive.
Tencent QQ’s status on the Internet should be constantly improving. Tencent’s current mature operation methods are estimated to be able to last for a while. It should not collapse in the next few years!? Calling this opportunity, we must make good use of the QQ platform , it is a good free promotion method. If you don’t grasp it well, when will you wait? Although I have always been dissatisfied with Tencent’s service and quality, some of the free services provided by Tencent are good. Tencent has captured the vanity of many people. , curiosity, and greed have specifically satisfied the psychological needs of many users. This can be clearly seen from the lighting of the QQ icon and the current QQ business level.
I dare not say that I know Tencent best, so I dare not say that the above promotion methods are definitely practical, but I am convinced that if you can capture the needs of some of your QQ friends, then you can definitely give your promotion Bringing certain effects, again, choosing the right promotion methods, methods, and means at the right time can definitely get twice the result with half the effort. A few QBs are enough to arouse the enthusiasm of many QQ users, which is better than blind ones like some people. I choose to buy advertising space to attract traffic but don’t know how to capture it. The premise of promotion is to grasp the needs of group users and analyze the common points among them. It is best to start from this perspective!
Author: Lu Xiaodong
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