1. Promotion of online stores Many online merchants only focus on online promotion and ignore the special effectiveness of offline promotion. The target audience for online promotion can be said to be unlimited, but the target audience cannot actually feel your presence and will inevitably have concerns. Therefore, it is necessary to "catch them all in one go" both online and offline.
For example, an online business that sells game point cards can conduct offline promotion in major Internet cafes in the same city through posters and other forms, as an important supplement to online promotion.
2. Joint promotion of products
Cooperating with other types of B2C online stores (the target users are the same, but the products they sell are different), joint promotions can have different effects. Try to find complementary stores where possible. For example, cooperation between photography book stores and digital camera stores, cooperation between digital B2C and home consumption websites, etc.
Post each other's recommended products on each other's pages; you can also launch packages. For example, if you purchase any mobile phone on this site and add 15 yuan, you can get a Philips shaver worth 180 yuan provided by a shopping website.
In addition, joint promotion can be one-way, that is to say, you can find a website and let it promote your products, but you do not have to buy their products. At the same time, if it is one-way, then the products jointly launched by the partner you are looking for must have a higher unit price than yours. The purpose of joint promotion is to sell goods, spread word of mouth and attract attention (not traffic). It only needs to achieve one of the goals.
3. Soft copy refers to hard advertising. The reason why it is called soft copy is that the word "soft" lies in it. It is like a needle hidden in cotton, which is hidden but not exposed, defeating the enemy invisible. By the time you find out that this is a soft article, you have already fallen into the trap of a carefully designed "soft article advertisement".
What it pursues is a silent communication effect of spring breeze turning into rain and moistening things. As for the writing of soft articles, it can be seen that people have different opinions and can be used freely. Promoting soft articles after they are written is also key. According to research, it is best to promote soft articles by posting on forums. You can publish them in forums such as egou where buyers gather, or submit articles to industry websites with certain influence.
Four,
Third-party online shopping platforms such as egou and Bargain King Forum have gathered a large number of consumer groups. It will be very effective to make some picture advertisements and pinned post advertisements on these forums. In addition, you can also tailor discount plans for members of these platforms. And publishing it on this platform will definitely produce unexpected gains.
Shunde Furniture Direct Sales Network has made full use of these platforms, and it has become a trend now. Their daily reception is very compact. The ability to achieve this effect shows that their promotion has been very effective. The power of third-party platforms cannot be underestimated.
5. Giveaway activities
Gift activities are somewhat similar to product joint promotion, but the scope of cooperation is much wider. It can not only cooperate with B2C websites, but also with WEB2.0, forum, information and other websites. Simple In terms of.
To put it simply, we provide gifts to a certain website, and a certain website can give gifts to users through certain game rules. This method is mainly to spread brand awareness, attract users to register, and gather popularity. It is best to achieve all three purposes. The gifts and small items provided should be exquisite and have the logo of the website.
6. Thematic promotion
Collect a large number of articles specifically about a certain product or brand, and you can update about ten articles every day in the information on your own website; at the same time, you can open such special blogs on blogs such as Xuanhexun and techweb.
For example, the "How to Buy a Digital Camera" blog. If the article is excerpted from another website, it must be rewritten and renamed. The words of your own website’s logo should be added to the article. The article should repeat the product or brand name that needs to be highlighted.