Website promotion is a long-term work, so in the process of website promotion, there are some basic skills that webmasters must learn. Just like the following five basic skills, they are the five sharp edges of website promotion. As long as you persist, you can do anything. Received unexpected miraculous results.
1. Know yourself and your enemy, and have a deep understanding of yourself, your opponents, and your users.
To promote a website, you must first have a deep understanding of yourself, give yourself a clear position, and what position you are in the entire industry? Of course, to understand your position in the industry, you must first understand it correctly. It is necessary to have an in-depth understanding of competitors and a detailed analysis of the needs of target users. Only after these conditions are met, other sharp edges can come into play.
For yourself and your competitors, you must first understand your website's positioning, features, column structure, advantageous content, special modules, IP, PV of each channel, website user behavior and other data. We should learn from our competitors’ good experiences and avoid repeating their failures. The most important thing is to avoid conflicts with them during the promotion process.
For the target user group, you need to understand their age, behavioral characteristics, preferences, frequently visited websites, favorite content, etc. Not only the target group, but also the existing product users.
2. Traffic is fundamental: the most basic website promotion methods and SEO must be mastered!
In China at this stage, SEO knowledge definitely does not need to be promoted any more. Any webmaster can tell you that SEO is just a matter of knowledge. What I want to say here is that those who truly succeed in SEO are those who can promote it. Infiltrate the awareness of SEO optimization and combine promotion with SEO.
In addition to SEO, other promotion methods are also essential. Many people think that website promotion is very simple and there are only a few methods. In fact, this is not the case. When you accumulate practical experience to a certain extent, you will have a new understanding of marketing and you will find that marketing is not simple. When you try many methods, you can come up with the best solution when you are given a promotion project. Just like practicing martial arts in novels, everyone may learn the same kind of martial arts at the beginning, with similar moves, just the same kind. But if you want to become invincible, you need to keep trying, keep enlightening, and finally create your own martial arts.
Traffic promotion is relatively easy, but traffic precipitation is relatively difficult, so whether a website is truly successful depends on whether the site has the ability to accumulate traffic. The method of stabilizing traffic is the same as promoting traffic. It requires the webmaster to experiment personally and gain true knowledge from practice. My suggestion is to join Paopao. Then all the webmaster has to do is to open a game channel on his own site and guide users to it. Playing games will lead to an increase in user stickiness and income.
3. Don’t neglect communication and learning at any time, so various instant messaging tools are very important.
When doing promotion work, there is no immutable method, nor is there a once-and-for-all method. It requires constant communication and learning with people. Therefore, various instant messaging tools popular on the Internet are indispensable, such as QQ, Want Want, MSN, etc., and you can communicate with as many people as possible according to your own time. For example, QQ groups can provide you with a large number of netizens with whom you can communicate. Of course, adding more groups does not mean that you are doing a good job, but at least it proves that you are always looking for cooperation opportunities, learning and promoting knowledge, and constantly expanding your network. What matters is not the form, but the spirit of continuous improvement. .
Selectively add friends to these instant messages. The friends mentioned here refer to friends who are related to work or have cooperative relationships. The more friends you have, the easier it will be to travel. This is definitely a resource, and you can also learn a lot of new things in the process of communicating with others. And the kind who will help you without hesitation when you need help. For example, if you want to publish a soft article, these 20 people will help you publish it on their website without any conditions; when you need resources, they will try their best to help you find them.
4. Be good at summarizing, analyzing and planning writing!
When your website is run by a team, you need to provide direction to the team, so the ability to plan and write is essential. In addition, we must also summarize and analyze the process. The Internet updates very quickly, so we must be good at learning new knowledge and new technologies. For other people's experience and technology, directly copying it may not really suit you. You must also combine your own characteristics. The same is true in specific work. Every time you complete a project or every once in a while, you must conduct self-summary and analysis. Only when the so-called experience is refined can it become something truly valuable.
Own these four sharp blades, and then continue to accumulate and improve them in practice. Divide one into two, and divide four into eight. Maybe when you look back a few years later, the sharp blades you have are enough to arm a large team. .