Recently, I was looking for some recommendations for Internet marketing books on the Internet. I collected 10 related books that Internet marketers must read, including website usability design, SEO, Landing Page optimization, visitor analysis, advertising writing, entrepreneurship, small business, and PPC search engines. There are excellent books in various fields such as marketing. I have read some of them and found them to be very good books. I would like to share them with you here.
Website usability design book
Don't Make Me Think by Steve Krug. [Chinese translation: "Midas to Gold - Visitor-First Web Design Tips"]
In the previous article "Don't Make Me Think - Website Usability Design Book from Steve Krug", we have already introduced this book. Maybe you already have this book (if not, buy it now!). It amazes us how many people own it, read about it, like it... but don't actually use it!
One of the most important things in this book is to confirm that you must conduct usability testing. In fact, you can fully test your website by visiting one of your neighbors before the books arrive in the mail - right now! Watch them make mistakes, see what they miss, listen to them, and they will Tells you everything Google Analytics can never tell you.
Marketing books
The Dip by Seth Godin
"Being the Best in the World Is Seriously Underrated" is the first sentence of the book. This is probably the most compelling evidence we've ever seen of why a company or individual needs to position themselves right. A small book of about 80 pages that helps you understand yourself and learn when to give up.
Analytics books
Web Analytics—An Hour a Day by Avinash Kaushik
Chinese Book: Mastering Web Analytics – The Best Web Analytics Strategies from the Experts
Avinash is one of the world's most influential web analytics mentors. The author had the pleasure of meeting him once at Ggoogle headquarters, where he spent a lot of time working on the Google Analytics team.
Analytics is a boring subject, Avinash aims at how to use it as a practical tool for optimizing business activities. Based on his experience in corporate analytics departments, he therefore focuses on actual profitable activities rather than getting lost in data and theory. The book contains a lot of good advice, and the chapter on testing is on pages 237 to 262.
Avinash's blog address is http://www.kaushik.net/, where you can get the latest information and techniques related to web analysis.
Advertising books
Scientific Advertising by Claude Hopkins (free version here).
Chinese book: My Advertising Career – Scientific Advertising
Claude is a part-time salesperson and part-time scientist. He has spent almost his entire life testing and studying what makes advertising succeed or fail. It’s incredible that this book was written in 1923 and is still one of the best books on the advertising industry. Claude was born 85 years ago - he would have loved the Internet.
Landing Page Optimization Books
Landing Page Optimization by Tim Ash
We met Tim at Google headquarters before this book was published. His book focuses on how to make money by optimizing landing pages, and he has indeed made enough money through landing page optimization.
Web design books
Web Design for ROI by Lance Loveday and Sandra Niehaus
A web design book that aims to let you understand the business operations of a website and has nothing to do with Dreamweaver and Photoshop. We also really like his free PDF book "Web Site Strategy"
small business books
The E-Myth Revisited by Michael Gerber
Chinese book: E-MYTH MASTERY (Master the myth of the E era)
Inc magazine calls Michael Gerber "the world's number one small business expert." His greatest idea is to transform the role of business owners from technicians to entrepreneurs, becoming doers and executors.
Entrepreneurship books
Innovation and Entrepreneurship by Peter Drucker
This book is a tough nut to crack, especially the first chapter, but it is a very good guide for entrepreneurs in many areas, especially "Business Strategy" and "7 Sources of Innovation Opportunities."
Search Engine Optimization Books
SEO Book by Aaron Wall
Aaron's SEO guide is thorough, straightforward and honest. The book format is no longer available, and instead is his SEO training program, which can be subscribed to on a monthly basis using Paypal. We still get value for money
Aaron's blog also has excellent content, and his tools, especially the SEO plug-ins based on the Firefox browser, are well worth checking out.
PPC introductory books
Ultimate Guide to Google Adwords by Perry Marshall
Perry responds directly to business people's ideas into Adwords, and the book is filled with many "we never thought of it this way" tips and tricks!
Author: wilson MSN, senior marketing consultant of Beijing Rulin Network Technology Co., Ltd. [email protected] Rulin Network - Internet marketing expert around the enterprise (reprinting is welcome, please keep the source and author of the article consistent with this site www.rulin.net/blog )