Because most of Nanmenqiao's classified ads are concentrated in areas such as house rentals, second-hand transfers, and job recruitment, which are directly related to the immediate short-term interests of users. I don’t think you will read information that is useless to you. When people meet such needs, they usually compare multiple pieces of information and then filter out the information that best meets their needs. , and then make a purchasing decision.
In newspaper advertising, a wide range of all-encompassing classified information advertisements cover all walks of life in today's society and meet the needs of audiences in all aspects of daily life. In a sense, classified information advertisements in newspapers have become one of the selling points of the newspaper itself. First, the number of classified information advertisements reflects the degree of social recognition of the newspaper.
For ordinary people, classified information is much more affordable than news and entertainment, because it directly faces the needs of ordinary people. It is different from the annoying traditional advertisements. Not only is it not objectionable, but it is also actively sought out by ordinary people. Advertising, this is the greatest joy for advertisers. In the south, where newspaper advertising is relatively developed, Yangcheng Evening News has classified information advertising management outlets throughout the major cities in the Pearl River Delta, and full-page classified information advertisements can be seen almost every day. Xinmin Evening News also publishes classified information advertisement acceptance points in various districts and counties in Shanghai from time to time, and actively develops classified information advertisements. These newspapers clearly mark the prices of classified information advertisements, actively guide them, accept them nearby, and provide readers with convenient and affordable services to the greatest extent. Classified information has won recognition from all walks of life because it is close to life, serves the people, and is comprehensive and low-cost. It has produced positive social benefits, promoted economic development, and brought convenience to the people.
Classified information advertising has won the favor of newspaper media because of its relatively loose requirements on publication time and advertising space. For newspapers, a large number of classified information advertisements not only bring considerable advertising revenue, but also facilitate the newspaper's control of placement. At the same time, the all-inclusive nature of classified information advertisements attracts readers of different levels. In daily life, there are many readers who rush through newspaper news headlines and read classified information advertisements word for word. The classified information advertising page has become the most readable, popular, and most read gold page of each newspaper. At the same time, due to the unique all-inclusive information supermarket characteristics of classified information advertising, it improves the affinity of newspapers, serves as a bridge between newspapers and readers, and has become a new selling point for some mainstream newspapers.
Actual surveys and studies show that the people who publish and receive the most classified information are our simple people with middle and low consumption levels, who are between the ages of 15 and 50. Nanmen7.Cn headquarters launched a free information exchange network based on this point. The goal of Nanmenqiao Information Network is to create a well-known Chinese intra-city information exchange platform for the people and build a well-known intra-city online community in China. In order to encourage everyone to strengthen the application of the Internet and enjoy the convenience of online life, the headquarters of Nanmenqiao Information Network launched the "Free Yellow Pages Collection Campaign for Tens of Millions of Merchants" to encourage merchants to use Nanmenqiao merchants who can type and have Yellow Pages to open it on their own. Merchants enter their information into the Nanmenqiao Information Network on the Yellow Pages system website, which has greater search engine exposure, seizes the big business opportunities of Internet search, expands their business, and makes it easier for everyone to search; encourage individuals to Post your needs to the Nanmenqiao Information Network to complete information sharing and exchanges over time and space, bringing real convenience to people's lives.