When talking about blog marketing, we must first understand the concept of blog marketing:
Blog marketing is a tool that uses blogs, a form of network application, to carry out online marketing. It is a company, enterprise or individual that uses a network interactive platform such as blogs to publish and update relevant profiles and information of the enterprise, company or individual, and pay close attention to and promptly respond to customers' questions and inquiries about the enterprise or individual on the platform, and through A strong blog platform helps enterprises or companies obtain higher rankings in search engines at zero cost to achieve publicity purposes.
First, I extracted several important keywords: interactivity, zero cost, and promotional purposes.
Second, let me explain what marketing is. Marketing, as the name suggests, is business and sales.
What is blog management? Blog management is of course writing a diary. Just like a farmer cultivating a banker, of course he has to run his own banker. The quality of the banker reflects the quality of the farmer's operation. So the same goes for blogs. Good blog management means writing high-quality logs, not updating them every day just for the sake of updating them. Writing some simple and pure "daily logs" to complete the tasks to make up for the blog.
What I want to say here is, "High quality does not necessarily mean large quantity, but high quality does not necessarily mean large quantity." High-quality blogs will be widely disseminated by people. Once spread, the blog will gather more and more users, and many people will directly subscribe to the blog RSS. For visitors, a connotative diary is a good spiritual experience. They can experience the true feelings of the blogger or gain some experience, lessons, and feelings from it. It is not simply a paragraph of text or a paragraph, which has no connotation, no profound meaning, and is empty. Such a log is a disguised form of torture to visitors. It is no fun to read it, it is a waste of time, and it is a disguised form of depriving others of their wealth.
Take a look at my Duoxue Information Blog (http://lmore8.cn). If you look at it according to the normal thinking of one log per day, the volume is quite large. After all, it has only been more than 3 months since I established my blog, and there are more than 200 logs. , an average of 2 articles a day. When I started to build a blog, where did the original content come from? They were all copied and pasted. I didn’t know what the purpose of building a blog was. I just wanted to learn some SEO and see how keywords could be posted. The quantity is large, but the quality is not high, and no one comes to see it often. Before June, the IP volume was 20+ every day. There is no user experience at all. What do users see when they come in? It is completely copied and has no new ideas. It has usurped the wealth of many people. I sincerely apologize to those users.
It is impossible to operate a blog without high-quality logs. Farming and crops must be cultivated carefully to achieve a good harvest. If you perfunctoryly "plant beans at the foot of the southern mountain, the grass is rich and the bean seedlings are sparse", your land will not grow good farmers, let alone a good harvest.
Looking at high-quality blogs, Moonlight Blog publishes high-quality original blogs every day, which are carefully observed, carefully conceived, carefully associated, and carefully written by the bloggers. As soon as the log came out, there were constant visitors, because visitors have become accustomed to this routine. They come every day to see what good and new information Moonlight has, and learn and understand it for reference. So how do these visitor habits develop? The most important thing is that they trust this blog and believe that they can see original things and gain something here. High-quality logs are the most fundamental reason for customer stickiness.
There is also a blog that is more technical-oriented. The original content is not only of high quality but also has profound technical content. It is about recalling the future, with more than 380 logs and 3500-4000+ daily visits. Every time I go in, I feel that it is out of reach. There are too many technical articles and the technical content is too deep. When I go in, I feel envious and amazed. Because the gap in technical level is too big, I can't understand those theoretical articles. Things, but I really like this kind of blog, I will go and read it when I have time. Although I rarely browse the full text, what I experience when I go in is a kind of mood - admiration! In a different mood, that is - awesome! The biggest memory in the future One characteristic is that it has high technical content, clear articles and regulations, and substantial article content. To say it is a blog is better to say it is a free and selfless tutor. You can learn a lot of technical things in it. The blogger is engaged in programming. If you see some technical questions, you will be happy to answer them. He is respectful and respectful.
Having said that, let’s take a look at the nature of the above two blogs:
Moonlight Blog - Focus on the Internet and search engines.
Recalling the future - server system architecture and underlying R&D.
One contains a broad scope, and the other contains a specific precision. But they all have their own themes, and they all have a deep understanding and experience of the things within this theme. Their blogging is not just perfunctory, or they are not planting beans in Nanshan. They all have one characteristic - high quality! High quality does not necessarily mean large quantity, but high quality does not necessarily mean large quantity. The number of blog logs is not necessarily large, but the number of users visiting the blog must be large.
I have written so much, only about business operations, but not at all about sales. Time is tight, so I will continue writing next time.
Stay tuned - A brief introduction to blog marketing and sales.