Does soft article promotion have any effect on website brand building and traffic? Soft articles are effective, but they need to be used correctly to get good publicity and reputation for your website. Under normal circumstances, the purpose of soft articles is more like a kind of news public relations. So, what kind of companies and products need news public relations? We generally regard new products, products with unique advantages, products with leading advantages, and products that are the first to have advantages as needs Make news and attract attention.
As Xia Ke once said, the greatest power of soft articles lies in reprinting, and article reprinting is one of the effective viral marketing methods. If your soft article is well written, it can be reprinted several times a year. Even three years later, novices will still see the soft article you wrote. This is the persistence feature of soft articles. Websites like Xiake Webmaster Station have improved a lot of external links through soft articles written by Xiake, and also brought brand and word-of-mouth effects to the website. Therefore, the role of soft articles can bring brand to the website or product, improve the website or The value of the product.
The status of soft articles as a marketing and promotion method is definitely comparable to that of SEO, but the best soft articles should also be used in conjunction with SEO, so that the more powerful power of soft articles can be exerted. In the process of writing soft articles, the emphasis on popular search keywords is intentional or unintentional. Soft articles should be used in conjunction with SEO. The most integrated thing is the community. A community like a place with many people and mixed opinions can easily form an effect and can really bring out the promotional effect of soft articles.
The way of promoting soft articles is similar to the product placement in our current TV. The product placement is inseparable from the excitement of the TV program itself. Users will not deliberately remember your advertisement, but they will because they cannot forget this excitement. program, and unconsciously remembered your advertisement. For example, during the Spring Festival Gala last year, we saw Zhao Benshan’s sketch, which kept mentioning Sohu.com. In fact, this was considered a soft article! And Xiao Shenyang, in the program, he did not forget to remind the audience that I It's called Xiao Shenyang, and its English name is xiao shen yang. Such curious viewers will search for the keyword Xiaoshenyang through the Internet. This is one of the reasons why Xiaoshenyang has such a high Baidu index.
From the perspective of the platform for publishing soft articles, the platform that conforms to the characteristics of your own website is the most suitable platform for publishing soft articles. For example: admin5 is suitable for webmasters related to products and services or any webmaster who needs to increase external links to publish soft articles. Through reprinting, they can increase the website's external links and enhance the website's weight. Therefore, soft article publishing is also one of the ways of SEO optimization.
Good soft article promotion is a long-term promotion process, and it will last forever. Insist on writing soft articles regularly and improve your writing skills. To achieve good publicity effects with soft articles, you must first study user needs. Writing soft articles is actually similar to planning a website.
Many people write articles from the perspective of publicity and products, which is actually inappropriate. They should be written from the perspective of users. First, think about what practical effects this article can bring to users, or If you can help them solve some practical problems, if the soft article is well recognized, others will take the initiative to reprint it. While you are helping others, others will also be helpful to you.
For the products to be promoted, it is OK to find a way to incorporate them at the end of the article. After the article is written, when publishing the article, it is necessary to study the psychology of potential reprinters, where and what kind of reposts they like, for example, everyone Once you finish writing an article and post it to the Sina homepage, it will be reprinted a lot, even if the article is terrible.
Therefore, Xia Ke believes that working hard to write good articles, giving full play to the power of soft article communication, and reaching the highest level of soft article promotion is the ultimate goal of soft article writers! (Author: Xia Ke)