Through my understanding of Sobei.com (www.sobei.com), I briefly summarized some. There are many things that everyone can say, but it is the most difficult to persist in doing them. The method is just a framework, what is really useful are some novel ideas. Promote creativity through various means and let more people know about it.
The more important points for website promotion are: 1. Improve the visibility of the website; 2. Increase Baidu inclusion (now 2320);
3. Increase external links (32), increase PR value (2); increase the activity of Shell Kingdom.
1. Promote existing resources on the Internet
The promotion of the website is a series. At the same time, it can also be analyzed in detail according to the specific situation.
Forum promotion
1 Mainly recommended: Shangdu, Dahe, Tianya and other forums; at the same time, forums are selected based on the characteristics of the industry.
2. Writing method: Make extensions to some hot events and start writing soft questions.
For hot words, you can refer to words such as Sina and Baidu Top Rankings. At the same time, you can also intercept hot news from major news websites and create original soft articles! For example, there are hot words such as "Jackson's Will" and "Yao Ming's Serious Injury" on the Sina homepage. (You can publish it on the Soubai website, or you can publish it on the company's Sina or other blogs, and then make connections to convert the traffic. You can make good use of the functions of Shell Kingdom and post more related soft articles on it.)
After selecting hot words, you can segment them according to the positioning of the website itself to improve the quality of traffic and attract more customers.
3 Promotion method: Forums support each other, apply for 5-6 accounts in each forum, and use different accounts to promote each other. Keep posts to be displayed at the front of the homepage, not too many but more precise. Conduct traffic analysis in a timely manner through traffic statistics tools. There are several key points in the analysis: What kind of posts can bring traffic? What time period has more traffic? Which forum brings the most traffic? Prepare for precise promotion in the future!
4 Details of forum promotion: To choose a main account, you can promote this account in all aspects: tags and avatars should be paid special attention to. Pay attention to the interaction between each account, and maintain positive interactions with other members in the forum! Follow more posts, reply more, and post better!
QQ promotion
1. Join relevant groups every day and publish information through the groups. Post more pictures, make pictures through photoshop, and promote through some funny pictures. For example: QQ funny pictures can be made with Keniu (www.keniu.com) software. Write some more creative text to accompany the funny pictures. Posted in QQ group, the effect is very good.
2 For QQ groups, you can use group forums and group emails to publish information. If possible, you can create more of your own groups and promote them through group business cards and group tags.
Blog promotion
1 The main thing is Sina.
2 Use soft articles to drive traffic, guide a large amount of traffic to the blog, and then use advertisements in the blog to convert the traffic.
3 Operation details: Use Sina hot words, Baidu hot news, etc. to select the content of the article. If you want to write more accurately, you can refer to Baidu Index and Google Trends (http://www.google.cn/trends) to query.
Be clear about the specific details of your blog. As far as Sina is concerned: provide more personalized services. The main ones are: extension modules (picture slideshow, music player, etc.) can make full use of the "picture + sound" method to display the information of your website. We should also pay attention to the custom modules inside, which mainly include two parts: company introduction and friendly connections. Company introductions are used to improve keyword rankings, while friendly links serve as external links for the website.
4 Specific details: The avatar should be chosen well, and the suffix of the blog should also be chosen well. You can choose according to the specific situation: blog.sina.com.cn/chaobaiboli (super white glass blog) or blog.sina.com.cn/soubei ( Soubei.com blog), generally speaking, the domain name and blog name are consistent.
We also need to make good use of Sina’s podcasts, and often make short videos for promotion. You can use smil language to do it at the beginning and end of the video. Make good use of tags, titles, and descriptions, just like writing descriptions of keywords, so that you can improve your ranking in the collection (you should also pay attention to these when posting blog posts).
5. Podcasts should also be interactive. Frequently click on other people’s blogs and leave messages to increase your popularity. If you have enough time, you can do other blogs.
Baidu promotion
1. Baidu Knows, Tieba, Space, and Encyclopedia (Baidu Encyclopedia, 360 Encyclopedia, Soso Encyclopedia) are preferred.
2 Method: Register more Baidu accounts, the number is 5-6 per person, there must be at least two main promotion accounts, and the others are used as vests.
Periodic maintenance based on specific industry characteristics. Questions will be answered in a 3-day cycle. Use Baidu Space as a blog. Frequently publish relevant hot articles. Encyclopedia promotion mainly includes: creating new entries and editing existing entries, and adding external links to the website.
Video promotion
1 First choice: Sina Podcast, ku6, Youku, Tudou, etc.
2 Specific: Use hot news to create videos, such as "Jackson's most precious video", "Man Wenjun secretly filmed taking drugs", "Man Wenjun's wife exposed in sexy underwear", etc.
Use pictures, or use pictures on the Internet or use dv to make them, and then use smil language to edit advertising slogans. Not only can you display ads, but you can also make a link and convert directly to the company's website. For examples, please refer to: (Nengren.com promotion video). These are all speculated using hot videos on the Internet. Haima Huanju, Founder's Notebook, Snow Beer, Vanke Clothing, Web Games, etc. were all speculated using the "Cixi Vocational High School Breast Gate" video.
3 Details: Make good use of tags and descriptions, and describe the tags accurately. This will help improve your ranking in search engines.
Other means (increasing external links)
1 e-commerce website. Nowadays, many electronic morning websites have free registration functions, which can be taken advantage of. This can not only bring traffic, but also provide a lot of outreach. Details: Make good use of the functions in e-commerce, especially the description, to improve the optimization rate of keywords.
2 Community websites such as Campus Happiness can be used for outreach and can also bring some traffic.
3 Major classified information websites: 58.com, 88db, Baixing.com and Nenr.com (www.nenr.com), etc. Registering information on it is mainly to increase outreach, but it can also increase traffic.
2. The website itself
Submit this website to major sites. Exchange friendly links with similar websites. Often added for internal content of the website. For example, add new products, add new articles, add new messages (fully considering the ideas of search engines, and provide convenience for users), etc., to ensure that the internal information of the website is updated at any time.
Online promotion must be combined with offline promotion to maximize the effect. Make full use of various media resources.