Last week, Baidu finally carried out its long-awaited major update. Many websites with snapshot dates on May 22 have returned to normal. The previously circulated fake news that "Baidu will punish websites with snapshot dates of 5.22" was self-defeating. At the same time, It is also difficult for me to infer in the article ""Baidu will punish websites with a snapshot date of 5.22" as fake news". In fact, next time you encounter a similar situation, there is no need to panic: because when the snapshots of most websites are abnormal, it is a group phenomenon. This does not mean that there is a problem with your own website, it must be the search engine. For related adjustments, just wait patiently and it will be OK. Even if they are really punished, it will be a group of websites being punished. In this case, there is no way to escape even if you want to.
It's too far away again, I'm going to come back. When it comes to search engines, we have to talk about search engine optimization. Take a look at the forum. Every day, many friends are asking questions in this area, especially about keyword rankings. There are many. So today, Jiang Likun is here to talk to you about how to improve the ranking of website keywords in search engines. Note that this article may be boring, so I suggest you read it in PIAPIA.
1. Steps to improve keyword rankings
Theoretically speaking, it is very simple to improve website keywords. You only need to follow the following four steps to achieve it. For example, let's say you want to improve the ranking of the keyword "Jiang Likun".
1. The title of the home page of the website should contain the keyword "Jiang Likun", and the farther forward the better.
2. The keyword "Jiang Likun" should appear more frequently on the homepage of the website, and the keyword density should be 2%-8%.
3. Exchange high-quality links with high-quality websites. It is best to have "Jiang Likun" in the title of the link. The best form of link is a one-way link, which can be achieved by cross-linking.
4. In addition to exchanging links, you can also leave external links in some high-weight forums and blogs. For example, when promoting a forum, you can leave external links in the forum signature.
5. In addition to building external links, you can also use the above method to add internal links to relevant channels or content pages of this site.
How about it? It's easy, just four simple steps. As long as you execute it well, your website will appear at the front when the search engine searches for the keyword "Jiang Likun". Let’s talk about keyword selection techniques.
2. Keyword selection skills
There are many techniques for keyword selection, but this article is mainly for novices, so I will only talk about the three most basic and important ones. As for other skills, you can learn further after mastering the basic knowledge.
1. The selected keywords should conform to the user’s search habits. For example, many IT websites like to use the word "books", but in fact, from an SEO perspective, it is extremely difficult to use. Because when users search for information related to notebooks, they will only choose the word notebook to search, and few people will choose to search with the word notebook.
2. The selected keywords should have a certain search volume. If no one searches for the keywords you choose, then your work is in vain. In this regard, you can go to the Tuiyi download channel and download the relevant keyword selection tools for operation.
3. The selected keywords should not be too “hot”. The "hot" mentioned here does not refer to the number of people searching, but the number of people optimizing. For example, almost no one searches for the keyword "Push a Forum", but if many people are optimizing this keyword, then we say that the keyword "Publish a Forum" is very "hot". Optimizing for "popular" keywords with high competition means that it takes longer time, effort, and resources to get the desired results. For the same amount of material spent optimizing one "popular" keyword, you may be able to optimize multiple common keywords. Therefore, we try not to touch “popular” keywords unless necessary.
Tips: This article is original by Jiang Likun (Big Pot Rice), the founder of Tui Yi Yi Yi. If you want to see more articles, please search Tui Yi Yi or Jiang Likun, or log in to Jiang Likun (Pinyin) to click on the card. Please retain this copyright information when reprinting.
3. What is a high-quality external link?
For SEO, external links are very important, but does it mean that the more external links, the better? The answer is definitely no. What matters most to a chain is quality, not quantity. Therefore, when exchanging links, everyone must also pay attention to exchanging high-quality links with high-quality websites. Otherwise, the work done will be in vain and may even have negative effects. So what kind of websites and external links can be called high-quality? Let’s explain it to you in detail.
1. There is a certain amount of traffic, ALEXA ranking and PR value, and the PR value should be real.
2. The page is clean and tidy, without junk code or even malicious code or Trojan horse links.
3. The subject content is healthy and does not contain pornographic or violent elements, or content that violates relevant national laws, regulations and policies.
4. Baidu and Google are included normally, and the snapshot date is within three days.
5. The number of external links exported to the other party’s link exchange page shall not exceed 40.
6. Try not to exchange links with internal pages that are not home pages or channel home pages and have no PR value.
4. Explanation of related terms
1. What is an external link: An external link is also called an external link or a reverse link. Refers to links outside of the non-local site. Any link from an external website to your own site is called an external link.
2. What is an internal link: An internal link is also called an internal link, which is relative to an external link. All links between internal pages of your own website and internal pages are called internal links.
3. What is keyword density: Keyword density (Keyword Density), also called keyword frequency (Keyword Frequency), refers to the ratio of the total number of times a keyword appears on a web page to other text, generally expressed as a percentage. Relative to the total number of words on the page, the higher the frequency of keywords, the greater the keyword density.
4. What is a one-way link: Station A unilaterally links to station B, but station B does not link to station A, then this link is called a one-way link. Usually, search engines attach great importance to one-way links and pay a lot of attention to them.
5. What is a cross link: Page A of site A links to page B of site B, and page C of site B links to page D of site A. Such links are called cross links. The purpose of cross-linking is to achieve the effect of one-way linking.
6. What is PR value: The full name of PR value is PageRank, which is the level technology of web pages. It is a method used by Google to evaluate the "importance" of a web page on a scale from 1 to 10, with 10 being a perfect score. The higher the PR value, the more popular (more important) the page is, and it will also get a better ranking in search engines.
Regarding the issue of keyword ranking, I will write it here. Finally, let me explain that this article is for novices. If you are an experienced veteran, please don’t laugh:)
Author information: Jiang Likun, whose online name is Big Pot Rice and founder of Tui Yi Yi (www.tui18.com). If you want to see more articles by the author, please search Tui Yiyi or Jiang Likun, or log in to Jiang Likun (pinyin) and click on the card. New operation/promotion communication group 13 23623940, welcome to join.
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