Overview:
This plan is for: http://www.sh120.com It is an optimization plan written for this website and its existing SEO problems.
First of all, if you want to do SEO, you must make a relatively large revision of the website, because the existing content is not long-tailed (cannot be expanded at all), and the keywords are not refined well. When building the website, SEO elements were not considered. (I also know that there will be many problems when the website is revised, but if it is not changed, the content will not be updated and the user experience will not be in place, let alone SEO)
After the revision, you should take SEO elements into consideration when planning, and try not to change the URL. After the revision, the ranking of the website may be affected for several months. At this time, if you insist on updating and doing external link rankings, your ranking will continue to improve.
When planning a website, you should first position it well, optimize the distribution of keywords in each link, and conceive the overall page layout. 2 to 3 keywords should be promoted on the homepage, project keywords should be promoted on the first-level directory page, and the second-level article page should be promoted. At the end of the keyword, the navigation is expanded based on the keyword. Consider SEO elements in every position of the page: top, copyright, navigation, content section, pictures, popular keyword list, etc.
1. In the past few days, I have looked at our website and compiled some reasons why websites are not ranked high. It may not be complete.
1. The title text of the webpage is too long, the main keywords are not highlighted, and the keyword extraction is messed up.
2. Labels are not fully utilized.
3. The web link structure is unreasonable, there is a lack of correlation between web pages, and there is even no text navigation on the inner pages to return to the homepage and various pages.
4. The web page text editor does not take SEO factors into consideration.
5. The image alt has no reasonable descriptive text, no height, width, etc.
6. URL writing problem.
7. The code writing problem is not concise enough.
8. External links.
9. Intercommunication of related subject content, anchor links within the site, and related reading.
10. Site map (one html, one xml).
11. The drop-down list is used and cannot be easily caught by spiders.
12. Add popular keywords in bold at the top and footer of the homepage, and add links to the homepage. The copyright must have a link back to the home page.
13. The title of the article must have keywords.
14. The home page tags and descriptions should be around the main keywords, and the inner page tags and descriptions should be around the inner page keywords.
15. Website navigation issues should better reflect the keywords to be optimized.
16. The article titles, descriptions, tags, etc. on the inner pages are unreasonable and fail to capture users’ search habits.
17. Regarding the SEO elements of the website, I have seen so many things that I don’t know how to talk about them.
Second, I will talk about what I have come up with on how to improve rankings, but it is not complete. Haha, just give it as a reference.
1. First, change all the above factors that lead to website ranking. It should be modified according to SEO ideas.
2. When the website content, tags, codes and other elements are improved, keep updating them and make external links and external anchor links.
3. The text description of the friendly link should reflect the keywords as much as possible. (Currently, there are no friendly links. This is a benefit. When the version is revised, we will use this to increase external links and authoritative performance to make Baidu trust again)
4. When the main keywords on the homepage appear in the content, bold and add links to point to the homepage. If they appear in the future, just add links to point to the homepage. The number of times should not be too many, as long as there is an average of 1 link to the website per page.
5. If the page has other keywords, add links to other pages (for example, scar plastic surgery appears in an article, and scar plastic surgery adds a hyperlink to a dedicated scar plastic surgery page).
6. It is best to have a prompt to return to the home page under each article and add a link to the home page. There should be relevant reading and previous and next chapters at the bottom of the article.
7. Make an HTML site map and add the site map link entrance in the footer. Another xml is ready and submitted to the search engine.
8. The URL should be as concise as possible and reflect the keywords. The url keyword uses Pinyin.
9. If the website has dead links, it must be clear, and a special 404 page (an error page with sufficient prompts) must be made.
10. Keep friendly links constantly updated (continuously replace links with poor quality).
13. It is best to have keyword annotations and links at the head and tail of the homepage. It is also best to have a corresponding keyword list on the inner pages and provide extended reading.
14. External links, external links, external links, external links, external links. Be regular every day and don’t do a lot at once or none at once. This makes it easy for spiders to suspect cheating.
Third, those things that need to be changed mentioned above have been changed, and what needs to be done has been done. And if I keep doing it, I think my ranking will definitely rise. . . I didn’t say much about the specific methods. I really don’t have that much time to talk about them one by one, and I think it’s easy to do. It would be a bit confusing to write them all out. sorry!!!
In addition, after the internal parts of the website are completed, external links must be established. External links are very important, so I will talk about my ideas here.
1. Directory submission, this is very important.
2. Find popular forums in the same industry and leave messages. Of course, the replies must be of certain quality and relevance.
3. Leave a message on the blog, the same as above.
4. Log in to the website.
5. Create free blogs, such as Sina Blog, Hexun Blog, etc.
6. Mining is to search for keywords in the same industry. Select the top 10 sites to view the backlinks of Yahoo. You can also find the top 10 sites with backlinks (forums, blogs, or industry sites). I can be sure of these sites. It is said that they are the highest quality resources in the industry, so collect these resources. If you want to collect more, you can look for backlinks from backlinking sites (this is very important).
7. Post soft articles.
8. How to use external anchor links:
The anchor link text must be diversified. When making anchor links, you cannot just make all anchor link text into site target keywords. This is not a good method, because if all anchor links are target keywords, then the search The engine may think there is cheating. Especially the quantity is relatively large in a short period of time. So I think long-tail keywords should be used as anchor link text, because long-tail keywords either contain target keywords or are very relevant words, so such words can get very good weight from search engines and can also drive target keywords. Word weight and ranking. Of course, that doesn’t mean we won’t do it for target keywords. I think it’s better to use several account categories to anchor keywords.
9. Friendly links should be monitored and cleared immediately if there is any accident.
4. How to create external links for blogs:
I think it’s good for blogs to do link weighting, and it’s also easy.
1. Establish a blog group
2. Blog promotion steps: (It is best to use the name of the hospital’s website to register the blog name)
1. Blog title and address
2. Blog description must be modified
3. Increase website connections and channel connections
4. Then publish blog soft articles around keywords and submit them
5. Transfer the blog address to the search engine
6. Keywords are changed regularly.
3. Blog external links:
7. Go to several famous blog sites to register blogs, about 10 are required.
8.Friendly links between 10 blogs
4. Blog internal links:
9. Select one of the blogs, such as Sina Blog, and register 6 more Sina blogs (http://blog.sina.com.cn/guanwd). Name and describe each one after the channel of the website. For website content construction, refer to 1 2 3 4 5 6, these 7 blogs are linked to each other.
Things to note when posting blog content:
1. Each blog has an introduction about the name of the website and provides the URL of the website.
2. Wherever keywords are mentioned in the blog every day, the address of the keyword needs to be added.
3. Write the original text of the blog based on the keywords. When writing soft articles, pay attention to the need to mention the keywords multiple times and indicate them in the article.
4. Copying other people’s articles requires changing the title and adjusting the website content.
5. Write one or two original soft articles a week, and post the soft articles on all blogs.
Five, wait until the blog is confirmed and start publishing articles, and then submit them to major search engines.