The selection of website SEO keywords is a very important step. It can be said that if this step is done well, you can get twice the result with half the effort in future work, and the effect is obvious. Because choosing the right thing to do is often better than doing it right, right? Haha! If the keywords are selected inappropriately, it may affect the traffic and popularity of your entire website. Maybe the keywords you choose are rarely searched by people, so no matter how high your ranking is, the traffic will not be large. Finally, Didn't achieve the effect you wanted. Therefore, when choosing keywords, you should start analyzing keywords when planning your website and choose the most appropriate keywords.
Let’s look at some basic principles for selecting the following keywords:
1. Keywords should not be too broad, that is to say, try not to choose general keywords
The competition for keywords that are too broad is too huge. If you want to rank your website in the top ten or twenty of the industry for keywords such as mobile phones, real estate, advertising, tourism, etc., you will probably have to invest a lot of money. A sum of money.
2. Keywords cannot be too "cold". If they are too cold, not many people will search for them, and even if they rank first, the traffic will not be large.
It is much easier to get good rankings for keywords that are too "cold", but the number of users introduced will be small; never use the company name as the main keyword, almost no one will search for your company name, even if you have a certain amount of Brand awareness, the purpose of SEO is to convert people who don't know about the company and products into customers.
3. The main keywords should not be too long.
Of course, your homepage should aim at the more popular keywords in this industry (note: as mentioned before, it should not be too broad). In order to attract the largest possible number of potential users, netizens generally enter 2-3 words when entering keywords in search engines, and rarely enter one sentence to find content.
4. Treat yourself as a user and think from the user’s perspective.
If you want to buy a mobile phone and want to know about the product you are about to buy, what words will you search on Baidu or Google to get information? Think of yourself as a customer and think carefully about what keywords you would enter to find yourself if you were yourself. wanted information. Don't always choose keywords as a website operator. Take it for granted that you will search for certain keywords, and users will search for them. The way real users think is not necessarily the same as that of businesses.
5. It is best to choose keywords that are searched more frequently and have less competitiveness.
This is the most effective key selection method, and the keywords selected in this way have very high gold content. The words with the fewest competing web pages and the most searches by users are now harder to find. Some keywords are likely to have a lot of competing web pages, making the benefit cost very low. It takes a lot of money and effort to rank at the top, but not many people are actually searching for this word.
In short, Ye Qiu believes that keyword selection is to select the two to three most effective keywords as the target keywords for your homepage, and other related keywords as auxiliary.
This article was originally created by Guilin SEO Station. Please retain the copyright for reprinting: http://www.seogl.cn/