As the bidding fees of major search engines rise, and SEO technology continues to gain popularity, more and more website owners have joined the ranks of SEO. At the same time, it also provides more and more money-making opportunities for SEO experts. So how to proceed? As for SEO taking orders, I will briefly analyze it and ask experts for advice.
When accepting SEO, you should first clarify the following points:
<1>Employer’s purpose
Employer's purpose: Now it's the boss who gives money. Some employers ask for things after they give money, that is, traffic and ranking on the home page. In fact, most people think that the core of SEO is to improve traffic and rankings? I think this is This is not correct. My point of view is: corporate websites need rankings, and industry websites need traffic and rankings.
The main function of the corporate website is to display the characteristics and products of the company to achieve the purpose of promoting the company. It is best to accept orders online, but the corporate website is generally very professional and it is impossible to ask if you are not in this industry, such as www.hejinguan8.com This site is made by Wujin Seamless Steel Pipe Factory to professionally promote high-pressure boiler tubes. Only people in the steel industry can view this site. Others will not be interested, so the traffic is definitely not good, and only rankings are required.
As for how to improve rankings, everyone must be more experienced than me. If the employer of a corporate website requires both ranking and traffic, unless it is a cold word, such as: www.cymfj.com, what he does is a three-character pad, which is a cold word in itself. , ranking on the home page is normal.
Otherwise, you must not accept this kind of order, otherwise your reputation will be ruined, haha.
Industry websites such as: China Fruit Vinegar Network (www.guocu.net) require both ranking and traffic, and both are equally important. Only experts can take it. My current level is not up to it, haha.
<2>Keyword difficulty and operability
In terms of keyword difficulty, I will generally say that everyone who is doing SEO should know that some words are all on the home page for bidding, or your opponent is very competitive. At this time, you should be cautious when accepting orders, and don’t You ruin your reputation just to make a living. After all, SEO reputation is very important, haha.